Viamedia now Viamedia.ai
October 15, 2025
Viamedia has officially rebranded as Viamedia.ai, unveiling an AI-powered platform that transcends its television roots to solve one of the industry’s biggest headaches: the complexity of managing campaigns across traditional TV, streaming and digital channels.
The evolution is powered by the integration of LocalFactor, the tech-enabled digital advertising which Viamedia acquired in March 2025. The companies have aggressively combined their strengths—uniting Viamedia’s scale, reach and operator relationships with LocalFactor’s innovation, proprietary data and AI-driven tools to create a single platform built for advertisers’ future needs.
The shift to “.ai” represents Viamedia’s deep investment in artificial intelligence powered innovation, automation and intelligent omni-channel media delivery. By dropping “TV” from its identity, Viamedia signals its evolution beyond television into a unified, future-proofed omni-channel ad tech powerhouse.
The Problem Viamedia.ai Solves
Today’s advertisers face a frustrating reality: reaching consumers requires juggling separate platforms for linear TV, connected TV (CTV) and digital advertising. This fragmented approach leads to:
- Wasted time and money from managing multiple vendor relationships
- Inconsistent messaging to consumers across various media touch points
- Fragmented and inaccurate data signals across different channels
- Poor performance measurement with no unified view of campaign effectiveness
- Slower campaign launches due to complex coordination requirements
The AI-Powered Solution
Viamedia.ai’s new platform uses artificial intelligence to streamline and unify the entire advertising process:
- Unified Planning: AI analyzes audience data across all media channels to recommend optimal media allocation and KPI’s.
- Streamlined Activation: Launch dynamic campaigns simultaneously across linear TV, streaming platforms and digital channels from a single dashboard.
- Real-Time Optimisation & Insights: Campaigns get smarter with every activation, continuously improving performance over time thanks to AI driven learning
“We’re not just rebranding—we’re reimagining how advertising should work,” said David Solomon, CEO of Viamedia.ai. “Our AI eliminates the complexity that has plagued multi-channel campaigns for years. What used to take weeks of coordination now happens in seconds.”
A Powerful Value Proposition for Advertisers and Partners
The rebrand combines Viamedia’s scale, reach and trusted operator partnerships with LocalFactor’s innovation, proprietary data and AI-driven tools. Viamedia.ai now delivers the rare combination of a proven industry leader with agility of a disruptor, giving advertisers and MVPD partners a powerful edge.
“Ultimately, this move will drive greater demand for our partners’ supply, resulting in increased revenues across all Viamedia supply partnerships,” said Evan Rutchik, President & Chief Strategy Officer of Viamedia.ai. “No one else is integrating linear and digital data and inventory at our scale and speed. I’m so proud of our team’s commitment to building innovative and privacy-compliant solutions that anticipate the market’s needs that future-proof our partners’ investments. Using AI in this way truly sets us, our people, and our partners up for an exciting future.”
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