AppsFlyer, a specialaist in marketing measurement, has announced the launch of its Self-Reporting Network (SRN) integration with Roku. The collaboration enables advertisers to measure, optimise and scale their streaming campaigns across the Roku platform with greater precision and transparency.

The integration spans the full breadth of the Roku platform, including Roku Ads Manager, endemic placements such as the Roku Home Screen and search, and in-stream video ads across The Roku Channel.

Advertisers can unlock real-time campaign optimisation across TV and mobile, ensuring campaigns continuously improve based on actual performance signals. This connection ensures that attribution data from Roku is available directly with AppsFlyer dashboards, allowing marketers to see how streaming campaigns drive app installs, in-app activity, and long-term customer value. Combined with AppsFlyer’s measurement and optimisation capabilities, advertisers can now unlock dynamic campaign improvements across TV and mobile, maximising the return on their CTV investments by directly tying Roku Ads exposure to mobile app performance.

“Today’s consumers move fluidly across TV, mobile, and digital touchpoints, but marketers have struggled to connect the dots across channels to the broader user journey,” said Alex Yip, Director of Product Strategy at AppsFlyer. “With AppsFlyer and Roku’s partnership, marketers can achieve multi-touch attribution and cross-channel performance, helping them to prove ROI across every channel, from CTV to mobile and beyond.”

“We see marketers running to CTV as the next great performance channel, but they expect similar transparency, control, and measurable outcomes they get from mobile,” said Peter Hamilton, Head of Ad Innovation at Roku. “This AppsFlyer integration was among the most requested by mobile apps and games, and with it, I’m excited to see how marketers take performance in CTV to the next level.”

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Tags: advertising, AppsFlyer, roku