Preliminary data shows that fans around the globe were captivated by the FIFA Club World Cup. The figures show that an estimated 2.7 billion fans viewed the tournament across all forms of media, based on analysis conducted by Nielsen Sports.

The figures cover the tournament held in the US from June 14th to July 13th, which saw Chelsea crowned world champions following a 3–0 victory over Paris Saint-Germain. Around 2.5 million fans attended matches across the 11 host cities, and billions more followed the action through DAZN – the competition’s exclusive global broadcaster, sublicensees, other media, and at watch parties held around the world.

Meanwhile, awareness of the tournament reached high levels, with 80 per cent of football fans worldwide aware that the competition was taking place. During the tournament ‘FIFA Club World Cup’ became the most searched-for term among sports competitions on Google. The tournament’s official social media accounts gained nine million followers and DAZN’s social channels delivered over ten billion impressions.

DAZN streamed all 63 matches live and for free and achieved record reach and engagement throughout the tournament. Its digital-first coverage delivered premium and on-demand features, DAZN’s interactive FanZone, and bespoke shoulder content. As a result, 80 per cent of viewers on DAZN also engaged with non-live content during the tournament.

“These preliminary figures confirm that the FIFA Club World Cup has been a global success and a game-changer,” said FIFA Secretary General Mattias Grafström. “From the incredible atmosphere in the stadiums in the United States to 2.7 billion people engaging around the world, the tournament has exceeded expectations. FIFA promised to take this tournament to the world, and there’s no doubt that the world took to the tournament. We thank our global broadcast partner DAZN for their support in delivering this success.”

CEO of DAZN Group, Shay Segev, added: “The numbers demonstrate the extraordinary global appetite for accessible, high-quality football content. Our partnership with FIFA for the FIFA Club World Cup 2025 has set a new global benchmark for experiencing football and the tournament has shown just how powerful the sport can be when presented through a digital-first, fan-centric lens. Together with FIFA, we are proud to have set new standards for global reach and engagement and to have connected fans around the world to one of football’s most exciting tournaments.”

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Categories: Articles, Consumer Behaviour, Content, Research

Tags: Chelsea, dazn, fifa, World Cup