Lucky Dog FAST channel on Xumo Play
June 13, 2025
Hearst Media Production Group (HMPG) and Xumo, Comcast’s and Charter’s streaming platform joint venture, have announced the Lucky Dog FAST channel has launched exclusively on Xumo Play.
The Lucky Dog Channel features a new, original series, Lucky Dog: Best in Show. The series spotlights some of the most extraordinary dogs featured on the original series, whether they’re the fastest, funniest or most fascinating. Additional programming on the new channel includes the 12-season library of the Emmy-winning Lucky Dog franchise hosted by renowned animal trainer Brandon McMillan.
Lucky Dog Channel will offer sponsorship opportunities for advertisers to connect with a pet-loving audience. Marketers will be able to select from engaging features like bold in-grid ads, branded tune-in promotion, and custom ad overlays – all providing heightened brand visibility.
“As the FAST landscape evolves, our partnership with Xumo Play will offer brand partners and advertisers the opportunity to engage with audiences in more meaningful ways,” said Andrew Tew, HMPG Senior Vice President, Global Licensing & Distribution.
“Lucky Dog Channel offers more of the quality, award-winning programming our Xumo Play customers have come to expect while providing advertisers a more immersive brand experience,” said Stefan Van Engen, Vice President, Content Programming and Partnerships, Xumo. “Through the unique high-value sponsorship opportunities we’re getting ready to deliver with Lucky Dog Channel, we are giving advertisers a new way to align with the trusted Lucky Dog brand in ways that resonate with our engaged audience.”
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