CBS Miami is set to unveil its AR/VR (augmented reality/virtual reality) studio on March 16th. Sports Anchor Mike Cugno will introduce the technology and, later that evening, Chief Meteorologist Ivan Cabrera will deliver live weather updates to US viewers from the AR/VR studio, followed by a March Madness segment from the Sports Desk.

Beginning March 17th, CBS Miami’s NEXT Weather Team will integrate AR/VR technology into daily forecasts (Monday–Friday).

“We are committed to pushing the boundaries of storytelling and delivering an unparalleled viewing experience,” said Kim Voet, president and general manager, CBS Miami. “By integrating AR/VR technology into our broadcasts, we are redefining how South Floridians engage with news, sports, and weather.”

Throughout the NCAA Tournament, CBS Miami will continue incorporating AR/VR-enhanced segments into newscasts, utilising the March Madness package available to all CBS stations. This torytelling tool, ‘Centre Court’, will bring the tournament to life in new ways. Throughout the tournament, the ‘bracket’ will grow upwards highlighting team advancements, key moments, and player profiles in an engaging, visually striking format.

“CBS Miami is the sixth of our stations to launch this innovative technology.  This cutting-edge approach allows us to bring stories to life in a way that is more immersive, dynamic, and visually compelling than ever before. We are thrilled to be at the forefront of this evolution and can’t wait for our viewers to experience it firsthand,” added Jennifer Mitchell, president CBS Stations and CBS News and Stations Digital.

CBS owned stations across the US have embraced this next-generation technology, particularly in weather reporting. CBS Bay Area, has developed an AR/VR weather set, delivering clarity and insight in forecasting. Stations in New York City, Philadelphia, Chicago, and Colorado are similarly leveraging AR/VR to enhance weather coverage, providing audiences with a more informative understanding of the conditions impacting their communities.

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Categories: Articles, Content, Production, VR

Tags: AR, CBS, miami, news, VR, weather