Premier Sports is teaming up with the Scottish FA and augmented broadcast experts Genius Sports to provide viewers with a new viewing experience for the Scottish Cup Final as Aberdeen take on Celtic at Hampden Park on May 24th. Tactical View is the Scottish FA’s stats-driven, on-screen live viewing mode powered by GeniusIQ, designed to […]
Users have a variety of options to choose from when it comes to entertainment online and this is made possible due to the exponential growth in the industry. As Zamsino NZ is an all-in-one entertainment hub, it makes it ten times easier for users to navigate through the sea of options with score and rating […]
CBS Miami is set to unveil its AR/VR (augmented reality/virtual reality) studio on March 16th. Sports Anchor Mike Cugno will introduce the technology and, later that evening, Chief Meteorologist Ivan Cabrera will deliver live weather updates to US viewers from the AR/VR studio, followed by a March Madness segment from the Sports Desk. Beginning March […]
Scopely, the Saudi-owned mobile games company, has signed an agreement to acquire Niantic’s games business. The deal, valued at $3.5 billion (€3.21bn), will bring Niantic’s entire team of game-makers and gaming titles Pokémon GO, Pikmin Bloom and Monster Hunter Now to Scopely’s portfolio, among other apps and live experiences. Games already in the Scopely portfolio […]
A new research project is setting out to explore the positive and negative effects that future generations of augmented reality (AR) technologies could have on society. AR, which overlays digital displays onto real-life scenes through computer screens or via headsets, is expected to become as ubiquitous as smartphones in the years to come as the […]
An augmented reality (AR) experience between Snapchat and the Royal Philharmonic Orchestra (RPO) showcases how music can be translated into colours and shapes, exploring sound through a visual medium. Developed by Snapchat’s Paris AR Studio, the new Colours Of Music AR lens showcases a 3D AR representation of the notes played live by an instrument, […]
Immersive entertainment specialist Layered Reality has secured an investment deal worth £1.75 million with Channel 4’s consumer investment arm, Channel 4 Ventures. The media for equity deal enables Layered Reality’s immersive experiences to reach a TV audience for the first time. Over the course of a year, The Gunpowder Plot, Jeff Wayne’s The War of […]
Channel 4 and Snapchat will launch a new augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games. Fans will be able to put themselves into the heart of the action in Paris by trying out multiple Paralympics events through AR – including archery and athletics – using Snapchat. The […]
Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats that achieve cost-effective reach. “These new products and improvements offer partners compelling ways to reach the Snapchat audience,” the company wrote in a blog post. “And […]
SailGP has launched new Augmented Reality (AR) and Virtual Reality (VR) features in the SailGP app – providing fans with an enhanced viewing experience of the league’s Season 4 Grand Final, taking place on July 13th and 14th in San Francisco. For the first time, fans watching the high-speed racing – either in person or […]