Study: Public media boosts private news in Lithuania
A study commissioned by the EBU, and carried out by Oliver & Ohlbaum Associates (O&O), shows that when Lithuanians use their public broadcaster, LRT, more, they also use private news websites more. Looking at four years of audience data (2022–2026), the study finds consistent positive links across all key metrics. For instance, a 1 per cent increase in LRT page views is […]






