Teads, the global media platform, HAS announces the launch of Teads Dynamic Vertical Video, designed to drive engagement during key sports moments. Combining AI, immersive vertical video, and Stats Perform’s live sports data, this ad format enables advertisers to maximise mobile screens and deliver impactful experiences within premium content.

Teads says its new ad format bridges traditional media and social content, providing advertisers with a high-performance, engaging video solution backed by proven results and innovative features.

Teads reports that it recently partnered with a major tech/telco brand to deliver a successful vertical video campaign, driving a 15 per cent lift in brand awareness and a 25 per cent lift in brand consideration, solidifying its position as the hero format for driving attention and brand impact.

“In the new digital age, scrolling is king. This format addresses consumers’ preference for scrolling versus swiping to digest content and allows brands to create immersive video ads placed within premium content, where attention is more focused, context is richer, and live stats amplify engagement during peak moments—whether it’s celebrating a game-winning shot or a record-breaking player,” commented Jeremy Arditi, Teads co-CEO. “It empowers advertisers to deliver dynamic, contextually relevant ads that deeply resonate with global audiences.”

Other posts by :

1. Hughes Satellite facing cash crunch
2. Major banks support AST SpaceMobile
3. Fitch downgrades DirecTV debt
4. BBC: You’ll miss me when I’m gone
5. Some new US Starlink subs face $1,000 start-up fee
6. Project Kuiper beating OneWeb
7. OQ Tech gets Luxembourg 5G-by-Sat concession
8. Roskosmos: Heads roll, launch project scrapped
9. MDA under pressure over satellite order

Categories: Advertising, Articles

Tags: advertising, social media, teads