Verve, a digital media company that provides AI-driven ad-software solutions, has announced that Grant Gudgel will serve as its new SVP of marketing. Gudgel has spent his entire career in the digital advertising space. He spent four years in leadership roles at Teads, where he rolled out and ran all North American operations of Teads […]
Teads, the global media platform, HAS announces the launch of Teads Dynamic Vertical Video, designed to drive engagement during key sports moments. Combining AI, immersive vertical video, and Stats Perform’s live sports data, this ad format enables advertisers to maximise mobile screens and deliver impactful experiences within premium content. Teads says its new ad format […]
Teads, the media platform, has announced an expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering dozens of manufacturers worldwide including Hisense, Toshiba, Scheider, Loewe, Leica and Akai. The partnership is active in the US, Canada, and in 27 markets across Europe and APAC. Under this extended partnership, Teads maintains […]
Teads, the global media platform, has launched its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalised shopping demand grows, this innovation — currently in beta with plans to scale in early 2025— enhances shopper relevance by tailoring ads based on […]
Advertisers often express brand safety concerns around aligning their ads with traditional news content – like politics or the economy – even on trusted news sites. As a result, media platform Teads investigated whether advertising near traditional versus soft news content impacted attention, brand outcomes and perceptions. This comes at a critical time for advertisers, […]
Teads and Whale TV have announced the expansion of their partnership in Europe to collaborate on the monetisation of Connected TV (CTV) Native Display Inventory on Whale TV models. Whale TV partnered with 400+ TV brands to date, and its Whale TV OS currently powers 41.1 million monthly active TVs. Teads and Whale TV expand […]
Outbrain, a technology platform that drives business outcomes through engagement, has entered into a definitive agreement to acquire Teads, the omnichannel video platform, from Altice in a transaction valued at approximately $1 billion (€0.92bn), on a cash free, debt free basis. The deal includes an upfront payment of $725 million, subject to standard adjustments, and […]
Teads, the global media platform, has announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers. The new offerings extend Teads’ ability to deliver personalised and engaging ad experiences for advertisers by implementing top-tier creative solutions and cutting-edge technology by […]
A report from Teads, the media platform, reveals that 21 per cent of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14 per cent of UK consumers say they are planning to reduce the number of streaming services they use in the next 12 […]
By applying Nielsen’s Brand Impact methodology – online research Community, Teads, the global media platform, in partnership with CNN Brazil, has released data from an original qualitative study on the relationship between digital advertising and editorial content. The research reveals behaviours by gender, age group, consumption, and interaction with ads. “The findings of the study […]