Advertisers often express brand safety concerns around aligning their ads with traditional news content – like politics or the economy – even on trusted news sites. As a result, media platform Teads investigated whether advertising near traditional versus soft news content impacted attention, brand outcomes and perceptions. This comes at a critical time for advertisers, […]
Teads and Whale TV have announced the expansion of their partnership in Europe to collaborate on the monetisation of Connected TV (CTV) Native Display Inventory on Whale TV models. Whale TV partnered with 400+ TV brands to date, and its Whale TV OS currently powers 41.1 million monthly active TVs. Teads and Whale TV expand […]
Outbrain, a technology platform that drives business outcomes through engagement, has entered into a definitive agreement to acquire Teads, the omnichannel video platform, from Altice in a transaction valued at approximately $1 billion (€0.92bn), on a cash free, debt free basis. The deal includes an upfront payment of $725 million, subject to standard adjustments, and […]
Teads, the global media platform, has announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers. The new offerings extend Teads’ ability to deliver personalised and engaging ad experiences for advertisers by implementing top-tier creative solutions and cutting-edge technology by […]
A report from Teads, the media platform, reveals that 21 per cent of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14 per cent of UK consumers say they are planning to reduce the number of streaming services they use in the next 12 […]
By applying Nielsen’s Brand Impact methodology – online research Community, Teads, the global media platform, in partnership with CNN Brazil, has released data from an original qualitative study on the relationship between digital advertising and editorial content. The research reveals behaviours by gender, age group, consumption, and interaction with ads. “The findings of the study […]
Media platform Teads has announced the expansion of its connected TV (CTV) offering in the rest of North America, as well as across Latin America and Europe following multiple quarters of in-market test campaigns. Launching in the UK, Canada, Brazil, France, Germany, Italy, Mexico and Spain, Teads further evolves its international suite of media with the addition of connected TV […]
Teads, the media platform, has revealed the results of research in collaboration with CensusWide, which found that 91 per cent of UK marketers think the trend towards attention measurement is important, while a further 83 per cent said it is an important factor in reducing the environmental impact of digital ads. Of the 100 senior-level […]
Teads, the global end-to-end platform, has announced the next step in its evolution, adding connected TV to its suite of media to expand audience reach and better deliver business outcomes for brands. Known for its inRead video and display formats, Teads’ addition of CTV gives advertisers and their agencies the ability to seamlessly buy a […]