TelevisaUnivision, Nielsen extend media intelligence deal
April 2, 2026
TelevisaUnivision, the Spanish-language media company, and Nielsen, the audience measurement specialist, have announced a new multi-year measurement and data agreement covering all of TelevisaUnivision’s properties, including national and local broadcast, cable, streaming, radio. Under the agreement, TelevisaUnivision will continue to leverage Nielsen’s suite of media intelligence solutions.
“Measurement continues to evolve, and it is critical that it accurately reflects the scale, value, and influence of Hispanic audiences across platforms. We are pleased to continue working with Nielsen to support cross-platform measurement and to help ensure that brands and agencies can fully understand the audiences we reach every day,” said Tim Natividad, President of US Advertising Sales and Marketing at TelevisaUnivision.
“We love working with TelevisaUnivision because we have the unique capabilities to help them grow their businesses,” added Amilcar Perez, Nielsen’s Chief Revenue Officer. “Only Nielsen can reliably measure streaming, traditional TV and audio, broken down by specific demographics. We will continue supporting TelevisaUnivision with cross-platform measurement and media intelligence designed to help them understand and demonstrate the value of their massive audiences across all platforms.”
Services for the deal include Advanced Audiences, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National out-of-home expansion.
TelevisaUnivision is home to a number of Spanish-language properties, including its flagship US networks Univision, UNIMÁS and TUDN, ViX, the streaming service, and local affiliates across the country. The new partnership follows several viewership milestones for TelevisaUnivision in early 2026, including Univision’s lead as the most-watched Spanish-language network in the US, N+ Univision programming leading February as the most-watched Spanish-language news; Premio Lo Nuestro ranking as the most-watched awards show among US Hispanics for 34 consecutive years; and record-breaking audiences for soccer coverage across platforms.