beIN Sports, the Middle East and North Africa (MENA) sports broadcaster, has set a new record with cumulative viewership of more than 1.2 billion views of its multilingual coverage of the Euro 2024 tournament held in Germany. The broadcaster’s coverage of the Euro 2020 tournament generated 0.96 billion views across the same numbers of matches, meaning this year marks a 27 per cent rise in views.

The July 14th final, the last of 51 games, saw Spain narrowly beat England 2-1 to clinch a record fourth continental title courtesy of a late goal by Mikel Oyarzabal. The match saw more than 95.2 million viewers tune in, making it the most-watched game of the tournament. The broadcaster’s coverage of the Euro 2020 final between Italy and England attracted 64.4 million viewers, meaning this year marks a nearly 50 per cent rise in viewers.

The two semi-finals in particular attracted huge audiences, with more than 54.1 million fans tuning in to watch a 16-year-old Lamine Yamal become the youngest goal-scorer in the competition’s history as Spain beat France, before 54.4 million watched England’s Ollie Watkins decide a tense encounter with the Netherlands with a late strike. Across the whole tournament, 23.8 million viewers watched each match on average, which was over 5 million more viewers per match versus the average for Euro 2020.

beIN’s cross-platform digital coverage, featuring minute-by-minute match updates, post-match highlights, interviews and special studio coverage saw its social media platforms reach record numbers. Total cumulative impressions across beIN’s social media channels soared to 2.6 billion, reflecting a 261.8 per cent increase compared to 718 million in 2020. Meanwhile, cumulative video views across its platforms saw a 518 per cent increase from 178 million in 2020 to 1.1 billion views recorded during the 2024 tournament.

Mohammad Al-Subaie, CEO of beIN MENA, said: “Our extensive coverage of Euro 2024 has demonstrated once again that beIN is the true home of football in the Middle East and North Africa. With close to 27 per cent of the total adult population of the MENA region tuning into our coverage of Sunday’s final, we can be very proud of making such a popular tournament so accessible as well as continuing to raise broadcast standards globally.”

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Tags: beIN Sports, euro 2024, MENA, UEFA