Effectv, the advertising sales division of Comcast Cable, and TV attribution specialist TVSquared have analysed how TV has impacted advertisers’ ability to drive digital engagement in a time of restricted movement for most Americans.

The pair’s study, The Halo Effect: TV Drives Digital, covering

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Categories: Ads, Advertising, Articles, Broadcast, Consumer Behaviour, Markets, Research, Targetted

Tags: Covid-19, Effectv, TVSquared