Effectv, the advertising sales division of Comcast Cable, and TV attribution specialist TVSquared have analysed how TV has impacted advertisers’ ability to drive digital engagement in a time of restricted movement for most Americans.

The pair’s study, The Halo Effect: TV Drives Digital, covering

Other posts by :

1. Bank: “Charter racing to the bottom”
2. SpaceX IPO in June?
3. Russia postpones Starlink rival
4. Why don’t lawmakers like Netflix?
5. Viasat taps Ex-Im Bank to finance satellite
6. Bank: TeraWave not a direct threat to AST SpaceMobile
7. SpaceX lines up banks for IPO
8. SES to FCC: “Don’t auction more than 160 MHz of C-band”
9. Morgan Stanley downgrades Iridium

Categories: Ads, Advertising, Articles, Broadcast, Consumer Behaviour, Markets, Research, Targetted

Tags: Covid-19, Effectv, TVSquared