Study: TV ads drive consumer action online
July 14, 2020
Effectv, the advertising sales division of Comcast Cable, and TV attribution specialist TVSquared have analysed how TV has impacted advertisers’ ability to drive digital engagement in a time of restricted movement for most Americans.
The pair’s study, The Halo Effect: TV Drives Digital, covering
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Laser terminals to operate at 100x faster
- Starlink success in Spain, but South Africa proves difficult
- RocketLab doubts over Mynaric bid
- IRIS2 free for government usage?
- Bank: AST SpaceMobile will orbit 356 satellites by 2030
- SpaceX launches 600th rocket
- Starlink: 10m customers and counting
- SES predicts end of ‘big’ Geo satellites
- Amazon Leo gets approval for 4,504 extra satellites