Research: TV fuels Facebook/Google ad effectiveness
June 5, 2020
Data from consumer analytics company ViewersLogic reveals that consumers who see brand specific ads on TV are much more likely to click on a Facebook or Google ad of the same brand.
ViewersLogic passively measured consumer
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- SES announces €0.25c dividend
- Russia “blinding and destroying” German satellites
- Bank: AST, Starlink, Kuiper targeting $200bn market
- Rivada: Is no news good news?
- SES celebrates Intelsat acquisition
- Pakistan halts broadband direct-from satellite
- India stymies Starlink launch
- Starlink, AST SpaceMobile race for cellular consumers
- Trouble ahoy for foreign D2D satellites over India?