Snapchat has unveiled Bitmoji TV – a new, fully personalised, animated show where the experience is unique for each viewer.

Rolling out on February 1st, each season will comprise of 10 episodes averaging three minutes in length. Episodes will fit users’ own Bitmojis directly into each scene, and will also pull their friend’s Bitmojis into various scenes. New episodes will air weekly on Saturday mornings on Discover to Snapchatters globally.

Bitmoji TV was created entirely in-house by the Toronto-based team behind Bitmoji and Bitmoji Stories.

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