Spain: Pay-TV exceeds 50% penetration
January 3, 2020
From David Del Valle in Madrid
Over half (53 per cent) of Spaniards are subscribed to a pay-TV service in the country, 7 per cent higher than in 2018.
A report from Ymedia reveals that the proliferation of OTT platforms have boosted pay-TV growth, with Netflix being the main driving force. In November almost 5 million viewers watched Netflix content, versus 2 million for Amazon and 1 million for HBO. All of them were well ahead of Sky with just 184,000 viewers.
Despite the penetration growth, pay-TV still only represents 25 per cent of the country’s total TV consumption.
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