Eros Now, the OTT South Asian entertainment platform owned by Eros International, a global Indian entertainment company, has announced its partnership with Wasu Media to deliver Bollywood and original Indian content to Chinese digital customers. Wasu Media is a major cable television, broadband network OTT and IPTV service provider in China.

Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “We have always believed that content is not limited by boundaries. China is a great market for Bollywood content and our partnership with Wasu Media and uCast ties in with our ethos of connecting with Bollywood fans across the world. Through such alliances, we will continue to build on our global reach for Eros Now.”

Lu DanQiang, General Manager – Wasu New Media Operations, added: “Wasu Media’s partnership with Eros and uCast significantly promotes the development of Indian film and television in China, delivering more Bollywood content to Chinese audiences. Chinese film fans now have the opportunity to watch high quality Indian film and TV content, which is a win-win cooperation for both parties.”

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