Second screens increase appetite for targetted ads
September 10, 2014
Second screening is changing the way we engage with – and respond to – advertising, according to data from GfK’s Connected Consumer research.
Almost two thirds (64 per cent) of people have used a second device when watching TV. Of these second screeners,
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Safran Space links laser direct to satellite
- SpaceX fearful of AST SpaceMobile’s potential?
- Equatys wants 2,800 new satellites
- FCC eyes freeing up Weird Space Stuff spectrum
- SES happy with releasing 160MHz of spectrum for 5G
- Inmarsat “likely to win appeal” over Ligado/AST action
- FCC seeks fair play over foreign satellite access
- Bank raises RocketLab target price