Brightcove, the online video platform, is enabling customers to create immersive, branded video experiences for Internet-connected television sets and other Internet-connected consumer electronics powered by the Yahoo Widget Engine. Brightcove's global customer base of more than 900 professional media publishers can now use their existing Brightcove accounts and workflow to easily design and operate video widgets distributed to millions of Internet-connected televisions. Brightcove customers already taking advantage of the new distribution opportunity include Time, Cars.com, TheStreet.com, Wine Spectator, Slate, and The Hollywood Reporter.

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