From Colin Mann in Cologne

NDS and EPG specialist Axel Springer Digital TV Guide are teaming up to promote personal TV – representing today's rich TV viewing experience enabled by t digital video recorders and electronic programme guides– to Germany's broadcasting, pay-TV and cable providers.

In addition, the pair will share how today's advanced TV technologies create new business opportunities for operators, ad-supported TV channels and advertisers. These innovations include addressable and interactive advertising, supported by accurate measurement of viewer interaction with TV content, advertising and the DVR.

In light of the importance of the DVR's role in the lives of consumers of all ages, NDS and Axel Springer have taken the initiative to promote the DVR to Germany's broadcasting and cable industries. The growth of the entertainment and TV markets and the opportunities provided by new technologies for addressable advertising are leading both companies to share the DVR message with Germany's TV entertainment providers.

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