Advanced Television

YouTube TV

Study: US cable TV users stay despite low satisfaction

Many US cable television subscribers remain with their providers due to barriers such as restrictive contracts, limited provider availability by location, and the complexity of switching, which is why subscribers stay despite lower satisfaction levels than live TV streaming, according to the J.D. Power 2025 US Television Service Provider Satisfaction Study. Specifically, Cable TV customers […]

September 19, 2025

Fox, YouTube TV renew distribution deal

Fox Corporation and YouTube TV today have announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business Network, Fox Weather, Fox Sports, FS1, FS2, Fox Deportes, Big Ten Network, the Fox network and all Fox Local Stations. Financial terms were not disclosed. The deal comes in the eleventh hour, […]

August 29, 2025

OAN, AWE to join YouTube TV channel lineup

Herring Networks has announced that its two flagship channels, One America News (OAN) and A Wealth of Entertainment (AWE), will launch on YouTube TV in Q4, expanding choice for subscribers across the US with more live news and entertainment. With the addition of OAN and AWE, YouTube TV viewers will watch 16 hours of live, […]

August 27, 2025

Free Starz offer on YouTube TV

Starz and YouTube have partnered to offer 30 days of access to Starz’s library of programming included with a subscription to YouTube TV and through YouTube Primetime Channels. This promotion, available for new and existing customers, is available in the US from now until April. Starz and YouTube recently extended their partnership through a multi-year […]

February 5, 2025

Starz extends YouTube TV deal

Starz and YouTube TV have announced the extension of their partnership through a multi-year deal that includes additional bundling opportunities, special offers and more. Starz, known for its programming, original series and movies, continues to drive culture through its inclusive storytelling for, by, and about women and underrepresented audiences. As a leading destination for video […]

October 29, 2024

Research: US pay-TV slump gathers pace

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 96 per cent of the market – lost about 2,215,000 net video subscribers in 1Q 2023, compared to a pro forma net loss of about 1,850,000 in 1Q 2022, higher than in any previous quarter. The top pay-TV […]

May 18, 2023

iSpot boosts YouTube measurement

TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of […]

May 16, 2023

WOW! signs YouTube TV deal

WOW! Internet, Cable & Phone, a broadband services provider in the US, has signed an agreement with Google to offer YouTube TV as its dedicated live television offering. Through this partnership, consumers can purchase WOW!’s fastest, Internet, together with the YouTube TV service, all on one convenient WOW! monthly bill. The process of migrating WOW!’s […]

May 15, 2023

Sinclair distribution deal with YouTube TV

Sinclair Broadcast Group has announced a distribution agreement with YouTube TV to add carriage of Tennis Channel, T2, CHARGE! and TBD to YouTube TV’s service offering in the US. The agreement also extends YouTube TV’s existing carriage of Sinclair’s CBS and MyNetworkTV affiliated television broadcast stations.  Tennis Channel, the multiplatform destination dedicated to both the […]

April 12, 2023

Frontier partners with YouTube TV

Frontier has announced a new partnership with YouTube TV that gives consumers in the US a fibre internet bundled together with live and on-demand TV content, all on a single bill. “Our partnership with YouTube TV makes it easier for customers to ditch cable,” commented John Harrobin, Frontier’s Executive Vice President of Consumer. “We take […]

March 27, 2023