Vevo, the music video network, has released its report Fandom = Cultural Currency, which explores how the passion of music fandom turns into impact and purchasing power. Sourced through the annual Vevo Media Tracker (along with Vevo’s own viewership data and internal analytics), the report surveyed more than 6,000 fans in the UK, the US […]

Vevo, the music video network, has announced a partnership with Experian, the data and technology company, that it says will strengthen audience targeting capabilities across Vevo’s distribution in the UK, including YouTube and FAST services, such as Samsung TV Plus and Rakuten. Through the partnership, Vevo will utilise Experian’s Mosaic UK segments, allowing advertisers to […]

Vevo, the music video network, has announced a partnership with AudienceProject, a provider of audience measurement and research solutions to leverage its SaaS platform for always-on cross-media measurement, including its new integration for YouTube measurement. With AudienceProject, Vevo can now measure the deduplicated reach and frequency of ad campaigns across its entire network – on […]

Celebrated Mancunian rock band Oasis have announced their long-awaited reunion tour, over 15 years since the Gallagher brothers last shared a stage. In the wake of this surprise news, music video network Vevo has reported a huge surge in viewership of the band’s music video catalogue. On August 27th, the day of the announcement, UK […]

Nexxen, a unified advertising technology platform with expertise in video and Connected TV (CTV), has announced a partnership with Vevo, the music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo is growing its programmatic footprint, granting a wider variety of advertisers access to its inventory, particularly across CTV. Vevo’s library of 900,000+ […]

Foxtel, the Australia pay-TV company, has announced that BritBox will join its suite of integrated apps on iQ set top boxes along with a line-up of new dedicated channels including NatureTime, The Outdoor Channel and a suite of Vevo music video channels. BritBox will offer Foxtel customers access to a collection of British television content […]

Rakuten TV, the European streaming platform, has added new FAST channels across the continent. There are three new channels in Spain: Red Bull TV, Vevo Pop and Vevo Latino; three new free channels in the UK: Red Bull TV, Vevo Pop and Vevo Hip-Hop & R&B; three new channels in Italy: Red Bull TV, Vevo […]

Vevo, the music video network, has partnered with TCL, the consumer electronics brand, to launch live linear-programmed channels on streaming service, TCLtv+. Available within the TCLtv+ app in the US, these Vevo channels will provide users with 24/7 music video programming, including official releases and live performances, as well as originally produced content by Vevo. […]

Vevo, music video network, has launched its app on Telly, the free TV upgrade for US living rooms. Vevo will provide Telly TV users with a range music videos, including official releases and live performances, as well as originally produced content by Vevo. The partnership expands Vevo’s distribution footprint and unlocks new opportunities for advertisers […]

Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]