Ahead of England’s FIFA World Cup 2026 quarter-final win over Norway, fans flocked online to watch the iconic anthems Three Lions, Wonderwall and Hey Jude – making July 11th the most-watched day for these respective music videos so far. Music video network Vevo analysed UK viewing habits and saw the following surges compared to daily […]

Vevo, the music video network, has announced a new nostalgia purchasing layer within Vevo Evolve, the company’s advanced targeting and buying offering for advertisers. Backed by onsumer research exploring how nostalgia shapes emotional connection and engagement, the capability enables brands to align with culturally resonant music video moments. Surveying almost 2,000 Gen Z, Millennial, and […]

Vevo, the music video network, has announced an expanded partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the US. Vevo is now deepening its use of DISQO’s full-funnel, deterministic intelligence to capture the full impact of its music video network across connected TV, mobile and desktop. DISQO’s […]

Vevo, the music video network, has announced its “evolved approach” at the 2026 Upfront season, introducing a strategy centered on high-impact offerings that it says reflect the growing demand for more tailored brand solutions. As marketer needs continue to shift, Vevo is expanding its offering with products such as ‘Artist Franchise’ and ‘Attention Guaranteed,’ within […]

JP Evangelista has been promoted to Executive Vice President of Content, Programming & Marketing. In this expanded role, Evangelista is responsible for Vevo’s global creative and marketing strategy, strengthening artist and label partnerships, and accelerating audience growth through innovative programming and multi-platform storytelling. Evangelista and his teams collaborate with artists to establish, grow and nurture […]

Vevo, the music video network, has announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo’s distribution on connected TV (CTV), mobile and desktop. Through the partnership with Adelaide, Vevo has launched ‘Attention Guaranteed’, a new offering that secures a minimum attention score for a brand’s campaign across […]

Universal Ads, which enables brands to create, buy and measure ads across premium video, has announced that another round of third-party publishers has joined the Universal Audience Network in the US, bringing the total to more than 20 and giving brands new ways to reach qualified audiences at scale, all in one place. The new […]

Vevo, the music video network, has unveiled its annual end-of-year charts for 2025, which provide a window into key pop culture trends and fan-driven moments of the past year. “Vevo’s annual insights serve as a pop culture pulse check, showing what music videos drove the most buzz and what was most culturally relevant this year. […]

Vevo, the music video network, has released its report Fandom = Cultural Currency, which explores how the passion of music fandom turns into impact and purchasing power. Sourced through the annual Vevo Media Tracker (along with Vevo’s own viewership data and internal analytics), the report surveyed more than 6,000 fans in the UK, the US […]

Vevo, the music video network, has announced a partnership with Experian, the data and technology company, that it says will strengthen audience targeting capabilities across Vevo’s distribution in the UK, including YouTube and FAST services, such as Samsung TV Plus and Rakuten. Through the partnership, Vevo will utilise Experian’s Mosaic UK segments, allowing advertisers to […]