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Research: TV remains most acceptable ad platform among US adults

Nearly half of all US adults say TV is the most acceptable place for advertising – a feeling that is consistent across all generations – and the platform where they tend to pay attention to ads the most. The data, conducted by Tenetic in conjunction with CivicScience, in July 2025 among 10,000 responses found that […]

August 8, 2025

Report: US advertisers boosted TV spend in H1

Samba TV, a specialist in AI-driven media intelligence, has released its H1 2025 State of Advertising report revealing a clear signal of advertiser strength in the US with 68 per cent of the top 100 advertisers increasing their TV spend in the first half of the year, a clear sign of renewed confidence and momentum […]

August 7, 2025

Study: Advertising drives 20% of US economy

A study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence has quantified the impact of advertising on US jobs and growth, finding that advertising powered more than 20 per cent of total US economic output while supporting 29 American million jobs last year. S&P Global Market Intelligence’s analysis – The Economic […]

August 6, 2025

CPB shutters in September

The Corporation for Public Broadcasting (CPB), the US-funded public broadcasting organisation, will lay off most of its staff on September 30th and end its near-60 years of work helping sustain public media. Funding for CPB has ended because of decisions made by US President Donald Trump. A statement from CPB says that a small number […]

August 6, 2025By Chris Forrester

SES wins US Army contract

Satellite operator SES and its Space & Defense division has been awarded a $89.6 million (€77.6m), five-year Sustainment Tactical Network (STN) contract to deliver commercial satellite communications (COMSATCOM) services to the US Army. The STN is an effort to modernise the Army’s logistics network and this partnership will ensure secure, global satellite connectivity for critical […]

August 5, 2025By Chris Forrester

AT&T senhances partnership with RingCentral

RingCentral, a specialist in AI-powered business communications, and AT&T has unveiled new additions to the AT&T Office@Hand portfolio. Introducing Office@Hand Contact Center, powered by RingCX , RingCentral’s omnichannel AI-first contact center platform. Additionally, Office@Hand RingSense, powered by RingCentral, a conversational intelligence solution, is now available to customers. This solution analyses what customers are calling about […]

August 4, 2025

Blippi: The Ultimate Road Trip coming to YouTube

Moonbug Entertainment, part of Candle Media, has announced Be Like Blippi week, a nationwide, multi-platform celebration of curiosity. Be Like Blippi week will feature all-new content, original music, and immersive experiences across the US, rooted in the simple message that anyone can “Be Like Blippi”. At the heart of the celebration is Blippi’s brand-new YouTube […]

July 31, 2025

No ‘fair share’ in EU/US trade deal

Summaries of the US-EU trade deal show the EU has conceded network charges for US content generators. This seems to put to bed the ‘fair share’ argument. European telcos have long lobbied that a lot of the traffic they carry is generated by US big tech – especially video streaming platforms – and that it’s […]

July 30, 2025

Research: India top manufacturer for smartphones sold in US

Research from Canalys (now part of Omdia) reveals that US smartphone shipments grew by 1 per cent in Q2 2025 as vendors continued to frontload device inventories amid tariff concerns. The uncertain outcome of negotiations with China has accelerated supply chain reorientation. The share of US smartphone shipments assembled in China shrank from 61 per […]

July 29, 2025

AT&T achieves nationwide 5G RedCap coverage in US

AT&T’s 5G Reduced Capability (RedCap) technology has reached a major milestone with nationwide coverage, now serving over 200 million points of presence (POPs) across the US. “This achievement marks a significant step forward in the advancement and expansion of our 5G network, demonstrating our commitment to delivering cutting-edge connectivity solutions at scale. It’s remarkable to […]

July 17, 2025