AccuWeather NOW, AccuWeather’s FAST channel, is now available on Samsung TV Plus in the US. “AccuWeather’s new partnership with Samsung TV Plus expands access of our forecasts and warnings to tens of millions of Samsung TV Plus families, providing them with the proven Superior Accuracy, better timeliness, greater localisation, often more advanced notice of severe […]
DirecTV is once again sponsoring the United States National Baseball Team for the 2026 World Baseball Classic. As the exclusive paid TV sponsor for Team USA, DirecTV will have a strong presence throughout the tournament, bringing fans closer to the action as the global competition ramps up just ahead of MLB’s regular season. DirecTV’s sponsorship […]
TVB, the trade association of America’s local broadcast television industry, has released findings from a study analysing multimedia use and effectiveness. The 2026 Media Comparisons Study, conducted by GfK/NIQ and commissioned by TVB, examined media use among US adults (aged 18+) on over 20 traditional and digital media platforms including free, paid ad-supported, and advertising-free […]
JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced the launch of ActiveVoter, a political CTV advertising product, in the US. ActiveVoter dynamically excludes voters who’ve already cast a ballot using state-reported early voting files where available, helping political advertisers eliminate wasted impressions, improve ROI, and focus spend on voters who […]
The satellite industry, in particular SES (and its Intelsat subsidiary) and Eutelsat, is keen to see the next slice of C-band satellite spectrum auctioned off for use by US telcos and in particular 5G and expansion into 6G. SES would be happy to reversion 100 MHz – for a fee – and the FCC is […]
AdImpact, the advertising intelligence company, has announced the launch of AdMo+, an expansion of its existing television intelligence platform designed for the evolving political landscape. AdMo+ integrates AdImpact’s advertising spend data, rate data, and creative analysis, including the industry’s largest ad catalog of over 1.6 million unique creatives across all 210 US markets, into one […]
Precisify, the cross-platform media intelligence specialist, has released Precisify Insights: Kids US, its latest proprietary report on how Gen Alpha children aged 2-12 and their parents consume media and influence household purchases. Powered by Precisify’s dual-audience, kidSAFE+ COPPA-certified panel, the report confirms that YouTube is still the beating heart of family attention in the US, […]
MTN, the network operator that delivers seamless, resilient connectivity, has announced agreement with SpaceX to become an authorized provider of its government satellite connectivity services. This agreement strategically positions MTN to deliver highly secure, mission-critical communications leveraging SpaceX’s advanced Low Earth Orbit (LEO) satellite ecosystem. The introduction of these services directly addresses the growing demand […]
There was a time when you could sign up for a streaming service in a matter of seconds; however, cancelling has now turned into a process that requires one to solve a puzzle and is quite irritating at times. But in 2026, that experience will not just be annoying; it will be illegal, in fact. […]
While streaming platforms attempt to claim a larger share of sports viewership in the US, research from TVB shows that traditional broadcast television remains essential to sports enthusiasts who follow multiple sports throughout the year. TVB’s 2026 Sports Survey takes an in-depth look at how sports viewers consume live events and sports news, with a special […]