Advanced Television

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Survey: 90% say US local sports should be on local broadcast TV

While streaming platforms attempt to claim a larger share of sports viewership in the US, research from TVB shows that traditional broadcast television remains essential to sports enthusiasts who follow multiple sports throughout the year. TVB’s 2026 Sports Survey takes an in-depth look at how sports viewers consume live events and sports news, with a special […]

February 12, 2026

BCNEXXT positions broadcasters to unlock new revenue opportunities

As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators to outline transition strategies and evaluate IP-based alternatives to satellite distribution. BCNEXXT has outlined transition frameworks to support broadcasters as they assess the operational, architectural, and economic impacts of a potential reduction […]

February 12, 2026

NextTrip acquires GoUSA TV

NextTrip, a technology-forward travel and media company defining the intersection of Media and Travel, today announced the closing of its previously disclosed asset acquisition of select content, brand rights, and distribution assets of GoUSA TV, a travel streaming platform originally launched to showcase destinations across the United States. The transaction represents a strategic expansion of […]

February 11, 2026

Research: Cost, not content, driving US streaming churn

Parks Associates has published findings from Streaming Competition and Profitability: Pricing Models & Retention Strategies report revealing that affordability has overtaken content availability as the dominant reason consumers cancel video services. In 2025, 30 per cent of US consumers cite cutting household expenses as the top reason for canceling a streaming service, up from 26 […]

February 10, 2026

Nielsen: Ad-supported TV 74.2% of US viewing in Q4

Ad-supported television represented 74.2 per cent of overall TV viewing across the US 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage marked the highest the medium hit throughout all of 2025. Compared to Q3 2025, ad supported viewing was also up 9 per cent, outpacing the 7 per cent increase in total […]

February 5, 2026

ATSC Board leadership re-elected for 2026

The Board of Directors of ATSC, the Broadcast Standards Association, has elected its 2026 Chair and Vice Chairs, welcomed new directors and appointed 2026 officers. At the Board’s January meeting, John I. Taylor of LG Electronics USA (pictured) was re-elected Chairman, while representatives of two ATSC founding member organisations – Lynn Claudy of the National […]

January 30, 2026

The Chernin Group invests in Goalhanger

Goalhanger has announced a partnership with The Chernin Group (TCG), a US based emerging media and sports investment firm founded by Peter Chernin. The partnership sees TCG making a minority investment and taking a seat on the Goalhanger board. Financial terms were not disclosed, and the transaction is already completed. Founded in 2014, Goalhanger has […]

January 28, 2026By Nik Roseveare

Mnuchin joins Lionsgate Board of Directors

Lionsgate Studios has announced that its Board of Directors has appointed Steven T. Mnuchin, as a director, effective immediately. Mnuchin brings financial and regulatory expertise from his tenure as US Treasury Secretary, as well as entertainment industry experience from his leadership at Dune Capital Management – a hedge fund that focused on entertainment industry investments. […]

January 26, 2026

Study: US can support multiple national TV measurement solutions

The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives Manish Bhatia and Josh Chasin – finding that, despite significant economic, structural, and operational challenges, the US television and video advertising marketplace is large enough to support at least two national, currency-grade TV measurement solutions, given the overall […]

January 23, 2026

Nielsen renews partnership with Gray Media

Nielsen, the specialist in audience measurement, data and marketing intelligence, has announced a renewed, multi-year deal with Gray Media. Nielsen will provide local television measurement across Gray Media’s entire US footprint in the 113 U.S. designated market areas (DMAs) where they own and operate local TV stations. Gray Media is one of the nation’s largest […]

January 22, 2026