Research from Ampere Analysis shows that nearly one-third of US streaming sign-ups occur between November and January, but long-term customer retention hinges on deal structure and perceived value, not promotions alone. Black Friday – the major shopping day after Thanksgiving in the US – is a significant driver of the festive spike, with eight of […]
At the NEM Zagreb conference, María Rúa Aguete, Head of Media and Entertainment at Omdia, unveiled insights that signal a historic transformation in the US pay-TV market. According to Omdia’s latest forecasts, YouTube TV is on track to surpass Charter and Comcast to become the largest pay-TV operator in the US by 2027. Presenting on […]
Fuelled by the American football season, ad supported TV viewing in the US during Q3 peaked in September, representing 74.7 per cent of overall TV viewership in that month, according to Nielsen’s Q3 2025 Ad Supported Gauge. Across the full quarter (06/30/2025 – 09/28/2025), ad supported TV accounted for 72.9 per cent of overall TV […]
AST SpaceMobile, together with telco giant AT&T, is to start beta-tests of its Direct-to-Cellular satellite service over the US. A statement talked of using “real smartphones” in the tests and using the first five AST satellites already in orbit. AST is due to launch a much larger satellite in a week’s time from an Indian […]
Genius Sports Limited has struck a new partnership with FanDuel Sports Network to provide brands with the first nationwide Intelligent Content Platform to build meaningful connections with US sports fans. Across more than 300 NBA games per season, as well as the WNBA, Genius Sports will empower brand partners with premium, in-game ad inventory across […]
An old satellite, Intelsat IS-22, launched in March 2012 and with a planned lifetime of 15 years, is the subject of a US government move to extend the life of the craft by some eight years. A $180 million (€156m) contract has been awarded to Intelsat, now owned by SES, to see the satellite stay […]
The Federal Communications Commission (FCC) has issued its much-expected Notice of Proposed Rulemaking covering its wish to tap into satellite’s Upper C-band (3.84-4.2 GHz) spectrum. The FCC is inviting comments on a range of options including auctioning up to 180 MHz with the ultimate goal of maximizing the amount of spectrum for next-gen wireless services […]
Sling TV will offer $1 Day Pass subscriptions to Sling Orange, regularly $4.99, to new and returning customers in the US through November 30th, giving viewers affordable, instant access to live TV channels with no long-term contracts or commitments. The limited-time offer celebrates Sling’s recent court victory after a federal court denied Disney’s request for […]
Parks Associates has released its new white paper Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience, in partnership with Xfinity Communities, with research showing that 41 per cent of apartment renters expect their internet service will be ready-to-go from the moment they move into a property. The white paper, developed in partnership with Xfinity Communities, […]
TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and […]