The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives Manish Bhatia and Josh Chasin – finding that, despite significant economic, structural, and operational challenges, the US television and video advertising marketplace is large enough to support at least two national, currency-grade TV measurement solutions, given the overall […]
Nielsen, the specialist in audience measurement, data and marketing intelligence, has announced a renewed, multi-year deal with Gray Media. Nielsen will provide local television measurement across Gray Media’s entire US footprint in the 113 U.S. designated market areas (DMAs) where they own and operate local TV stations. Gray Media is one of the nation’s largest […]
A study from Nielsen reveals that the majority of Black audiences (67 per cent) surveyed pay more attention to ads in media that reflect their culture. In addition, Black audiences demonstrate loyalty and trust to the brands and influencers they believe in compared to other segments. Over half (52 per cent) of Black audiences agreed […]
Recurly, a subscription growth platform, has released its 2026 State of Subscriptions report. US consumers are changing how they use subscriptions, and the shift is making the business model stronger. Rather than treating subscriptions as ‘set it and forget it’ expenses, consumers are managing them more actively. They pause when they need a break, cancel […]
Analysts at the Bank of America have increased their price target for AST SpaceMobile from $85 (€72.8m) to $100 per share. The bank’s report to clients said: “2025 was a watershed year for LEO. We expect the momentum to intensify in 2026 as providers like AST and Starlink jockey to offer full cellular service and […]
Little Dot Studios, the social media agency, digital media network and multi-platform production company and All3Media company, has announced a series of senior internal promotions across its businesses. The company employs more than 500 people globally with over 600 clients, working across content, media, platforms, and partnerships for some of the world’s leading entertainment, sport […]
BBC Studios has extended the pay model experience and access to the BBC App in the US. Priced at $49.99 per year (or $8.99 per month), subscribers receive unlimited access to the BBC’s catalogue of documentary series and films, as well as BBC’s global news and reporting – including full-length news articles and feature stories, […]
US satellite pay-TV operator DirecTV has announced price rises for some users across its bundled channels in the US. It last raised prices for all users just two months ago in November 2025. The increases will apply to ‘legacy’ clients which were not covered by last November’s price rises. In other words, these ‘legacy’ customers […]
Hearst Media Production Group (HMPG), a producer and distributor of unscripted series, has expanded its relationship with Weigel Broadcasting to provide programming across several Weigel multicast networks in the US in 2026. With this newly expanded partnership, the Start TV network has begun carriage this month of HMPG series Journey with Dylan Dreyer and Recipe Rehab with […]
Rocket launch observer and acknowledged expert Eric Berger has compiled his annual Power Ranking of the US rocket companies for 2025, and listed in the ArsTechnica specialist publication. Berger has compiled the list since 2022 with the aim of “[sparking] debate, discussion, and appreciation for the challenge of operating a successful rocket company.” Top of […]