Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services. Additionally, the firm reports that 59 per cent of subscriptions across the eight leading SAVoD (subscription ad-based video on demand) services are subscriptions to the basic tier with ads. […]
On the heels of Love Island UK Season 9, a trio of international Love Island formats will debut on ITVX over the coming months. UK audiences will have a first opportunity to catch up on Season 7 of Love Island USA when it debuts on ITV2 and ITVX later this year. The show dominated headlines and […]
DAZN, the sports streaming platform, has announced a multi-year agreement with the Big Ten Network and Fox Sports to bring an expanded slate of US college sports content to fans around the world (excluding the US). Beginning this season, DAZN will stream all regular season football games, as well as the 2025 Discover Big Ten […]
Digital i has released its latest Trend Report: Nostalgia on Demand, exploring how US streaming audiences are increasingly spending more of their viewing time on older and nostalgic content. The report primarily examines the share of viewing time to titles by US subscribers to the major streaming platforms Disney+, Netflix and Prime Video from January […]
The US Federal Communications Commission (FCC) is pushing hard for broadcasting’s ‘next-gen’ ATSC 3.0 adoption – which can handle 4K, High Dynamic Range (HDR) immersive audio and other valuable benefits for viewers. But it means considerable investment for broadcasters. ATSC 3.0 was adopted by the FCC as a standard back in 2017, and if transmissions […]
iSpot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 2025, offering a macro view of the marketplace. The findings, which includes analysis of 1.7 trillion verified household TV ad impressions, shows how TV advertising remained steady YoY, with a small uptick in spend as reach […]
Research from Digital i has revealed that the share of viewing time to US content in other countries has decreased by 7 per cent on Netflix, Disney+ and Prime Video over the past five years. Between Q1 2020 and Q2 2025, the percentage of combined viewing time to content made in the US on these […]
Philo, the live TV streaming service in the US, has announced the expansion of its Core package through a new partnership with Warner Bros Discovery. Effective immediately, Philo Core subscribers gain access to the ad-supported tiers of HBO Max and discovery+ as part of their subscription. Current subscribers will receive access to both premium services […]
The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn conducted by GfK/NIQ, takes a deep dive into users of local broadcast news to see how they receive local news content, the value they […]
A fifth of US adults now regularly get their news from TikTok, up from just 3 per cent in 2020, reports Pew Research. During that span, no social media platform studied by the research centre has experienced faster growth in news consumption, a TikTok is primarily known for short-form video sharing and is especially popular […]