Advanced Television

sweden

Tele2 reports “flying start” in Q2

Tele2, the Sweden-based multinational telco, has announced its consolidated results for the second quarter of 2025 with a full year 2025 guidance on underlying EBITDAaL raised to slightly above 10 per cent organic growth. End-user service revenue of SEK 5.5 billion (€0.49bn) increased by 2 per cent organically compared to Q2 2024 driven by the […]

July 17, 2025

Sweden: Record spending on audio media in Q1

Swedish households are spending more than ever on audio media. During the first quarter of 2025, the average monthly spend on music, audiobooks, and podcasts reached a new record level — SEK170 (€15.5o) per household. This represents a 20 per cent increase on the same period last year. Growth is evident across music, audiobooks and […]

June 13, 2025

Sweden: Significant overlap between Spotify, audiobook customers

Spotify is expected to launch audiobooks as part of its premium subscription in Sweden this fall. Currently, just over 1.2 million households in Sweden have an audiobook subscription. Mediavision’s Q1 2025 figures show that over 500,000 of these households also pay for Spotify, which corresponds to more than 40 per cent of all audiobook households. […]

June 2, 2025

Nokia, Three Sweden expand access to fast broadband

Nokia has been selected by Hi3G Access (known as ‘Three’ in Sweden) to supply its Fixed Wireless Access (FWA) technology towards Three’s Business to Business (B2B) customers. The collaboration enables Three Sweden to offer faster, more accessible, reliable high-capacity broadband to households and small businesses across the country – particularly in areas not yet covered […]

May 22, 2025

Viaplay distributes Golden Boys

Viaplay Content Distribution will be the international distributor for the riveting financial drama series Golden Boys (4×44′), produced by FLX for TV4. Set against the backdrop of a high-stakes financial scandal spanning St. Tropez, London, Geneva and Stockholm, Golden Boys is a gripping, character-driven series inspired by real events. It charts the meteoric rise and […]

May 15, 2025

Telia reports “encouraging” Q1

Telia, the Swedish multinational telco, has reported that Q1 revenue increased 3.5 per cent to SEK 20.03 billion (€1.83bn) and like for like, revenue increased 3.3 per cent. Service revenue increased 1.9 per cent to SEK 17.03 billion and like for like, service revenue increased 1.8 per cent. Operating income increased 36.4 per cent to […]

April 24, 2025

Viaplay extends ad partnership with BBC Nordic

BBC Studios and Viaplay Group have announced the launch of advertising in Sweden for BBC Studios’ multi-genre linear channel, BBC Nordic. This extends their existing advertising partnership in Norway. BBC Nordic is widely available in Sweden and Norway through all major operators. Advertising for the channel will be sold locally through Viaplay Group for both […]

April 7, 2025

Sweden: Digital newspapers increasingly popular among YA

In Q1 2025, 25 per cent of Swedish households had at least one digital subscription to a newspaper (ie without access to a printed newspaper), according to Mediavision research. Among young adults, aged 20 to 30, the share with a digital subscription is notably higher – 33 per cent now have at least one digital […]

April 3, 2025

Sweden: MMS chooses Kantar Media measurement

The Swedish joint-industry committee MMS (Mediamätning i Skandinavien AB) has announced its decision to award Kantar Media the contract to deliver the Swedish television & online video audience measurement currency service. The contract followed a competitive tender process and will see Kantar Media build a new nationally representative panel of 2,700 reporting households. The new […]

March 27, 2025

Sweden: Max on Tele2

Tele2 and Warner Bros Discovery (WBD) have entered a partnership to intergrate the Max streaming streaming service into Tele2’s entertainment offerings in Sweden. Available immediately, Tele2’s TV customers can enjoy an expanded selection of content, including HBO Original series such as The White Lotus and The Last of Us alongside popular local content such as […]

March 24, 2025