Advanced Television

Sustainability

Virgin Media O2 signs solar energy deal

Virgin Media O2 reports it is “doubling down on its commitments to use renewable energy and to achieve net zero carbon emissions” after agreeing a long-term Power Purchase Agreement with egg Power.  Under the 10-year agreement, egg Power will supply Virgin Media O2 with solar energy from its new solar farm in Suffolk, which is […]

April 28, 2026

Rakuten TV solidifies ESG commitments

Rakuten TV has announced two milestones in its commitment to sustainability: achieving a Bronze medal in its first-ever EcoVadis assessment and completing its first decarbonisation plan. The EcoVadis Bronze medal places Rakuten TV in the top 35 per cent of companies evaluated by EcoVadis, a provider of business sustainability ratings, over the past 12 months. Rakuten […]

April 20, 2026

Channel 4 Sales’ B Corp competition returns

Channel 4’s commercial arm, Channel 4 Sales, has announced the return of its B Corp competition, offering five more sustainable businesses that meet verified standards for social and environmental business practices the chance to win free TV advertising airtime. Following a successful inaugural year, the competition has returned in partnership with B Lab UK — […]

March 3, 2026

Little Dot Studios becomes Certified B Corp

Little Dot Studios, an All3Media company, has achieved B Corp certification, making it one of only 2,500 UK companies alongside the likes of The Guardian, Innocent Drinks and The Jamie Oliver Group. Verified by B Lab, the not-for-profit behind the B Corp movement, the achievement demonstrates that Little Dot Studios meets the standards of social […]

October 30, 2025

Virgin Media O2 signs energy deal with TRIG

Virgin Media O2 is taking further steps toward its net zero carbon emissions goal through a new agreement with The Renewables Infrastructure Group (TRIG). As part of the 10-year deal TRIG will provide the company with renewable electricity, providing around 15 per cent of Virgin Media O2’s total energy supply. The agreement begins from April […]

October 15, 2025

MIA Market spotlights Green Animation

The animation industry’s environmental impact has taken centre stage at MIA Market on, where Maria Rua Aguete, Head of Media and Entertainment at Omdia, moderated a panel on Green Animation. While animation might seem environmentally neutral due to its digital nature, the reality is starkly different. Modern animated productions require massive computational power for rendering, […]

October 9, 2025

Liberty Global, ATX Networks sustainablity partnership

ATX Networks, a provider of intelligent broadband access and energy solutions, has announced its selection by Liberty Global for a strategic energy trial aimed at transforming backup power infrastructure across Europe. This initiative marks a pivotal step in Liberty Global’s commitment to sustainability, cost efficiency and grid resilience. Liberty Global is partnering with ATX to […]

September 30, 2025

Extreme H extends broadcast deal with SPOTV

The FIA Extreme H World Cup Presented by PIF, the hydrogen motorsport, has confirmed the extension of its broadcast partnership with SPOTV for 2025, allowing fans across Asia to continue following the sustainable racing sport. SPOTV has been a partner since Season 1 of Extreme E, and this renewal will see coverage expanded to the […]

September 26, 2025

PubMatic partners with Cedara

PubMatic, an independent technology company delivering the future of digital advertising, has announced a partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. Both active Ad Net Zero supporters, the two companies aim to equip advertisers and agencies with actionable environmental insights […]

September 9, 2025

Channel 4 Sales expands advertising emissions measurement tool

Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement offering. Channel 4 says the move makes it the commercial team the first within a UK broadcaster to provide advertisers with carbon emissions data […]

September 8, 2025