Equativ, the independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all Made-for-Advertising (MFA) inventory across its global exchange, including both Equativ and Sharethrough platforms. The move is one facet of the company’s broader aims to not only improve inventory but prioritise sustainability as well. This decision, along with […]
Global Action Days has officially begun. Kicking off on Earth Day (April 22nd) and continuing for two weeks, the Foundation for Environmental Education (FEE), in partnership with the Soil Association and Two Daughters Entertainment, invites children everywhere to explore the underground world of worms, roots, and soil superheroes during the Global Soil Safari, one of […]
LG Electronics has once again been recognised for its dedication to sustainability and eco-conscious initiatives, securing eco-certifications for its 2025 OLED TVs. For the fifth consecutive year, LG OLED evo TVs have received Reducing CO2 and Measured CO2 certifications from the Carbon Trust, a global climate consultancy advancing a zero-carbon future. These certifications evaluate a […]
Channel 4 Sales has announced it will invest in an advertising emissions measurement tool for its advertisers, as it continues to put sustainability at the top of its agenda. Partnering with Scope3, the sustainable technology platform, Channel 4 Sales will be the first commercial team within a major broadcaster to offer advertisers emissions data about […]
Formula E has renewed its partnership with Story10, the sports video production and distribution agency, to maximise the ABB FIA Formula E World Championship’s international exposure and drive audience engagement. The current season commenced on December 7th 2024 in São Paulo, Brazil, and features 16 races across 10 iconic locations around the world. This year, […]
Sky Media has announced the eight winners of the first Sky Zero Footprint Fund: Local Heroes, an initiative that empowers eco-innovative SMEs by providing TV advertising to amplify their impact. A spin-off from the award-winning Sky Zero Footprint Fund which has just relaunched, Local Heros celebrates businesses from different regions across the UK and Ireland, […]
Channel 4’s commercial arm, Channel 4 Sales, has launched an competition for Certified B Corporations (‘B Corps’) in the UK, giving them the chance to win free advertising airtime as part of its commitment to sustainability. Channel 4 Sales has partnered with B Lab UK, the non-profit company behind the UK B Corp movement, to […]
Sky Media has announced the return of an expanded Sky Zero Footprint Fund for 2025. After taking a year off to refine the initiative, the fund is back with a new format and renewed commitment to drive change for a better planet through the power of advertising. Once again, Sky Media, the advertising arm of […]
Rakuten TV, the European streaming platform, has announced the completion of the third edition of its solidarity initiative AVOD for Impact, a campaign that reaffirms the company’s commitment to social responsibility, donating advertising space on its platform to amplify the messages of organisations committed to causes of social impact. In this winter edition, Rakuten TV […]
People who think they are saving energy by using dark mode rather than light mode on their apps and websites are actually using more energy, according to research from BBC Research & Development (R&D). The vast majority of people using an app or website in dark mode turn the brightness of their device up far […]