Advanced Television

sports

Data: NBA fans shaping culture across screens

App Science.ai, an AI-powered data and analytics platform, has analysed 17.9 million NBA viewers in the US using ACR data, matching them to its proprietary 80 million Household Graph to uncover audience behaviours, preferences, and cross-platform viewing trends. The NBA Viewership Insights data reveals that these fans are not only passionate about sports, but also […]

October 28, 2025

The future of sports broadcasting: Immersive experiences and interactive viewing

There was a time when watching football meant a sofa, a pint, and a sense of belonging you couldn’t quite explain. You didn’t need 4K cameras or holograms; you just needed ninety minutes and a reason to care. Now, though, the game’s not just on your screen – it’s inside it. Sports broadcasting has gone […]

October 28, 2025

Final season of A League of Their Own on Sky this November

The new, farewell season of award-winning Sky Original A League of Their Own will hit screens on November 12th on Sky and streaming service NOW. Host Romesh Ranganathan returns with team captains Jamie Redknapp and Jill Scott and series regular Micah Richards. Airing weekly, the series will also include an array of brilliant guests and […]

October 28, 2025

News Broadcasting reports 6.3m weekly radio listeners

News Broadcasting has achieved another set of strong RAJAR results for the Q3 survey period ending September 15th 2025. The group, including national brands talkSPORT, Virgin Radio UK, Times Radio and Talk, as well as U105 in Northern Ireland, delivered 6.3 million weekly listeners, with cumulative listening hours of 44.4 million. News Broadcasting is leading […]

October 23, 2025

FloSports launches on Samsung TVs

FloSports has launched its Connected TV app on Samsung smart TVs. Effective immediately, the FloSports app is available on all Samsung smart TV models 2018. The launch will bring more than 50,000 live events and access to more than 25 sports to Samsung TV owners. The rollout on more smart TVs comes as the autumn sports season picks […]

October 23, 2025

DAZN appoints McCloy as Group CCO

DAZN, the sports entertainment platform, has appointed Rebecca McCloy as Group Chief Commercial Officer (CCO). From November, McCloy will oversee global rights and acquisitions at the company, working with local teams, to fuel business growth through commercial initiatives that drive fan engagement. McCloy joins from DAZN’s Foxtel Group in Australia, where she has led commercial […]

October 22, 2025

Global expanding into video and sport 

Global, the Media & Entertainment group, has unveiled plans to expand into video-first podcast brands and branded entertainment in sport, while launching a new suite of data-led tools to prove advertising effectiveness. At its first-ever Audio & Entertainment Upfronts, Group CEO Simon Pitts presented the company’s new creative powerhouse for video-first podcast brands, and announced […]

October 22, 2025

Sports and Climate: How weather now shapes competitions

How Climate Change Affects Sports Long before data ruled sport, athletes depended on the sky above them. Farmers, fishermen, and players shared the same uncertainty: the weather decided everything. In the early Olympic years, the heat could stop a race. Centuries later, we rely on science, yet the same question remains – how can we […]

October 22, 2025

Modern stadium security and its financial ripple

Stadium Safety Improvements and Economic Effect Since the dawn of organised sports, public venues have reflected societal changes. Back then, stands were just wood, with hardly any thought for ease or safety. Now, stadiums are like techy systems where devices and cameras keep everyone safe. Change has not just altered buildings but also the money […]

October 22, 2025

Accedo enables frictionless sign-ups for FloSports

Accedo, a global provider of video streaming software and services, has supported FloSports, a sports media company, to expand its service to Samsung and Vizio smart TVs, with built in functionality enabling viewers to purchase new FloSports packages, direct from their TVs. The FloSports service allows viewers to subscribe to more than 25 different sports […]

October 21, 2025