Advanced Television

sports

DirecTV’s MySports adds hundreds of local stations

Over the past year, DirecTV has obtained rights from The Walt Disney Company, Paramount, NBCUniversal, and Fox Corp. to include their respective ABC, CBS, NBC and Fox-owned and-operated TV stations in the largest US cities in its MySports genre pack. This initiative offers sports fans and consumers more choice, control, and flexibility in programming. DirecTV […]

September 5, 2025

Red Bull TV lands on Whale TV+

Whale TV has announced the arrival of Red Bull TV on its Whale TV+ streaming service. On the Red Bull TV channel viewers can watch action and sports stories, live events, films and series. Initially Whale TV+ users will be able to watch Red Bull TV 24/7 live in English, Spanish and German. Additionally, the […]

September 4, 2025

Fubo launching Fubo Sports skinny content service

FuboTV, the sports-first live TV streaming platform, has announced that it will launch Fubo Sports – a skinny content service that will offer US consumers a focused sports option at a lower price – on September 2nd At launch, Fubo Sports will include local broadcast stations owned-and-operated by ABC, CBS and Fox plus additional affiliates […]

August 28, 2025

The role of streaming technology in changing online sports betting

If you’ve placed a bet online recently, you’ll know how much the experience has changed. Gone are the days when betting meant scanning static odds and waiting for updates. Now, live streaming sits at the heart of the action, letting you watch, wager, and react in real time. Many platforms, including comparison sites like BestOdds, […]

August 28, 2025

Report: US sports rights spend stalls in Europe

Spending on US sports rights has surged 122 per cent over the past decade according to insight from Ampere Analysis. Over the same period, total TV industry revenues increased by just 24 per cent, meaning investment in rights has grown five times faster than the broader market. Sports rights now account for 14 per cent […]

August 27, 2025

Parrot Analytics launches Sports Demand

Parrot Analytics, a specialist in media and entertainment analytics and the inventor of streaming valuation, has announced the launch of Sports Demand, an advanced global sports analytics system. Built on Parrot Analytics’ proprietary demand measurement technology, Sports Demand delivers actionable insights to rights holders, teams, broadcasters, streamers, and sponsors – empowering them to navigate the […]

August 26, 2025

Harmonic enhances fan experiences with live sports streaming solution

Harmonic has announced a series of innovations to its live sports streaming solution that enhance fan engagement, protect sports content against piracy and maximise monetisation for service providers and sports broadcasters. Comprised of VOS360 Media SaaS and VOS360 Ad SaaS, Harmonic’s cloud-native streaming solution transforms sports viewing experiences through advanced features such as geo-synced low […]

August 26, 2025

Amagi report: Live content fueling FAST growth

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced the release of its 15th Global FAST Report, offering insights into the Free Ad-supported Streaming TV (FAST) ecosystem and how it is influencing media consumption. The report intends to highlight the growing importance of live programming – especially sports content – […]

August 22, 2025

Trailblazing Moments solution launches for women’s sports

Trailblazing Sports Group, a deal marketplace and expert consultancy for brand partnerships for women’s sports properties and athletes, has announced the launch of Trailblazing Moments, a net new inventory solution allowing brands to align with the biggest moments in women’s sports. Trailblazing Moments, powered by Transmit, addresses the key challenge brands and agencies face today: […]

August 22, 2025

ESPN DTC service goes live

ESPN has rolled its new direct-to-consumer (DTC) streaming service and a set of new features on an enhanced ESPN App, making ESPN’s full suite of 12 networks and services available directly to US sports fans for the first time. The launch comes in time for a key stretch of sports programming across ESPN networks and […]

August 21, 2025