Advanced Television

sports

Amagi expands partnership with Free Live Sports

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced the expansion of its partnership with Free Live Sports, which offers one of the world’s largest selection of live sports streaming channels, on-demand movies, series and more. Free Live Sports has named Amagi ADS PLUS as its exclusive monetisation partner for […]

September 24, 2025

Survey: 60% of ‘sports super fans’ in US use sports-only streamers

About half of the US say they are sports fan, meaning that they follow sports “at least somewhat closely”. Only 17 per cent are super fans, defined as people who say they follow sports “very or extremely closely”, according to a survey by The Associated Press-NORC. About four in 10 fans use sports-only streaming platforms […]

September 17, 2025

Fox taps Madhive for expansion of Live Sports Marketplace

Madhive, the US unified operating system for local media, has announced the expansion of its Local Live Sports Marketplace in partnership with FOX Television Stations. The local-first marketplace gives advertisers access to a single, turnkey solution that delivers sports advertising opportunities across more than 16 premium live sports products, including College Gameday, Monday Night Football, […]

September 16, 2025

SES SCORE delivering 900 hours of sports content daily

SES has announced the accelerating market momentum for its SES Sports Content Orchestration Enabler (SES SCORE) platform. Since its launch in 2023, SES SCORE adoption has seen an expanding customer base of over 200 broadcasters onboarded and a number of high-profile sports properties making it their platform of choice for content delivery. The platform has […]

September 11, 2025

Irdeto strengthens anti-piracy tech for live sports

Irdeto, a specialist in digital video platform experiences and security, has unveiled a new scalable feature to address key rotation requirements mandated by sports rights holders for the protection of high-value sports leagues. The new capability is part of Irdeto Control, a cloud-based multi-DRM solution that secures premium video content across all major devices, delivering […]

September 10, 2025

Gallagher PREM on FloSports

Rugby fans in the US can watch the Gallagher PREM on sports streaming giant FloSports, with the exclusive deal running to the 2027/28 season. FloSports boasts an extensive rights portfolio including the Investec Champions Cup, Super Rugby, United Rugby Championship and Top 14 – cementing the platform as a key destination for US rugby fans. […]

September 10, 2025

Report: Live event piracy soars

A report by Grant Thornton, produced in collaboration with the Live Content Coalition, reveals that illegal streaming of sports and other live events continues to rise, reinforcing that piracy remains one of the main threats to rights holders. Two years after the European Commission published its Recommendation to combat this issue, the data shows that […]

September 9, 2025

BBC scraps premium-rate phone voting

The BBC has called time on letting its viewers vote via premium-rate phone numbers when interacting with shows such as Strictly Come Dancing and BBC Sports Personality of the Year – with voting instead moving exclusively online. Earlier this year, the Eurovision Song Contest in Basel was the first such event to see the change […]

September 8, 2025By Nik Roseveare

Roku Sports integrates YouTube TV

Sports fans in the US can now find games via YouTube TV in the Roku Sports experience. This new integration makes it easier than to tune into NFL games, including NFL Sunday Ticket, and more. And coming soon, YouTube TV will be accessible in content discovery destinations across the Roku platform, offering access to a […]

September 5, 2025

DirecTV’s MySports adds hundreds of local stations

Over the past year, DirecTV has obtained rights from The Walt Disney Company, Paramount, NBCUniversal, and Fox Corp. to include their respective ABC, CBS, NBC and Fox-owned and-operated TV stations in the largest US cities in its MySports genre pack. This initiative offers sports fans and consumers more choice, control, and flexibility in programming. DirecTV […]

September 5, 2025