Advanced Television

sky sports

Sky Sports readies for 2025 F1 season

With the 2025 Formula 1 season set to begin in Melbourne on March 16th, Sky Sports says it is gearing up to deliver” its most comprehensive F1 coverage yet”. Following a 2024 season that saw record breaking races, including the British Grand Prix becoming the most-watched European race ever on Sky – this year vows […]

March 12, 2025

FanCode enhances F1 experience in India

FanCode, the official broadcaster of Formula 1 in India, is set to elevate the motorsport’s viewing experience for fans across the country. For the first time, all F1 races will be available in Hindi and select regional languages on designated platforms, making the sport more accessible to millions of new fans. FanCode will provide fans […]

March 11, 2025

Sky Sports partners with Callaway Golf

Sky Sports has announced a new partnership with Callaway Golf. The collaboration sees Callaway become the official sponsor of key events across both the men’s and women’s golfing calendar on Sky Sports Golf. The multi-platform partnership brokered by Sky Media, will include linear co-sponsorship, digital advertising, Sponsorship of the Sky Sports Golf podcast, collaborative events […]

March 10, 2025

Baller League coming to Sky Sports

Sky and Baller League have announced a one-year broadcast partnership which will see Sky Sports and NOW become the TV home of the new indoor six-a-side competition in the UK. Every match from the inaugural UK season will be shown live on Sky Sports linear channels on Monday nights, hosted by Chunkz and Olivia Buzaglo. […]

March 7, 2025By Nik Roseveare

Sky Sports to treble coverage of Netball Super League

The Netball Super League (NSL) has announced the planned coverage of the soon to be relaunched League with Sky Sports will increase from one to three games per round. As a dedicated partner to netball for more than 18 years, Sky Sports’ extended coverage will now see 75 per cent of games in the 2025 […]

February 18, 2025

Audi signs Sky Sports F1 sponsorship deal

Audi has signed a three-year deal to become the official sponsor of Sky Sports F1. The full channel sponsorship will cover a range of programming, including every practice, qualifying and race, as well as documentaries, analysis and features. The multi-platform partnership begins immediately, aligning with the F1 75 Live showcase where, for the first time, […]

February 18, 2025

Sky Business, Admiral Taverns extend partnership

Sky Business, Sky’s B2B arm and Admiral Taverns, the community pub group, have agreed a new multi-year, multi-product deal. The new agreement will extend the existing partnership to provide Sky TV to 200 more Admiral Taverns pubs, under its community wet led operator division, Proper Pubs. The new deal will see the roll out of […]

February 10, 2025

Sky extends PDC rights

Ahead of the 2025 Premier League Darts season, Sky and the Professional Darts Corporation (PDC) have announced a five-year rights extension keeping Sky Sports as the home of darts until 2030, marking nearly 40 years of collaboration. The new deal will include over 60 days of exclusively live coverage from some of the biggest darts […]

February 4, 2025By Nik Roseveare

Birmingham: Jail term for illegal streamer

A man from Birmingham in the UK West Midlands who ran a sophisticated illegal streaming operation has been jailed for two years and nine months for offences related to creating and operating an illegal streaming service. Between November 2017 and June 2020, Gary McNally, from Acocks Green, Birmingham ran an illegal IPTV service known as […]

January 16, 2025By Colin Mann

Sky Sports: Peak 3.1m watch Littler win darts final

Figures from Sky Sports indicate an average audience of 2.7 million for the World Darts Championship Final on January 3rd, with a peak of around 3.1 million. Teenage darts sensation Luke Littler took the crown with a comfortable 7-3 victory over Michael van Gerwen at Alexandra Palace. Whilst short of last year’s record (3.1 million […]

January 6, 2025By Nik Roseveare