Sky Media UK, the advertising sales arm of Sky, is expanding its partnership with advertising technology player The Trade Desk. This enhanced collaboration enables brands to buy TV and VoD advertising from Sky Media’s brand-safe content through a private marketplace (PMP) for the first time. Advertisers can now leverage automated real-time bidding to access Sky’s […]

Sky Sports has reported that it set new viewership records on April 13th, delivering its most-watched day ever. Driven by a schedule of wall-to-wall action, Sky Sports reached 7.5 million viewers on linear channels, with a record average audience of 1.3 million tuning in between 6am and 2am, marking a record 19 per cent share […]

VIDAA, the smart TV platform, has announced the integration of FAST channels from Sky into its VIDAA Channels lineup, further enhancing the platform’s selection of free-to-view content. The channels, including the likes of Pick Monkey Rescue, Sky Artist of The Year and Sky Sports Stories, bring a range of previously aired shows directly to VIDAA-enabled […]

On March 27th, the licensee of the Premiere Bar and Grill in Plymouth, Devon, was found guilty of three charges related to the illegal broadcast of Sky televised programming. In this case, Vahid Babolhavaeji televised Sky Sports football matches with the intent to avoid payment of the applicable commercial subscription charge. Babolhavaeji, the designated premises […]

Brits are spending more time watching content than ever before, consuming 16 billion hours of content on Sky in 2024, according to Sky’s bi-annual Attention Index report. The latest data reveals that while viewing is up, the content people consume is increasingly fragmented as audiences shift away from pre-scheduled broadcasting and instead move to on-demand […]

Sky Media, the advertising sales arm of Sky, has launched the first phase of its new Sports Marketplace, making premium live sports advertising more accessible. First announced at Sky Media’s ‘Connects’ upfronts in November 2024, the marketplace aims simplify advertiser access to Sky Sports and TNT Sports’ live sports inventory. Advertisers can now seamlessly book […]

A peak domestic UK TV audience of almost 8 million fans witnessed history at Wembley Stadium on March 16th, as Newcastle United broke a 70-year major domestic trophy wait to clinch the 2025 Carabao Cup, with a 2-1 victory over Liverpool. Across Sky Sports Football, Sky Sports Main Event, ITV1 and ITVX an average domestic […]

With the 2025 Formula 1 season set to begin in Melbourne on March 16th, Sky Sports says it is gearing up to deliver” its most comprehensive F1 coverage yet”. Following a 2024 season that saw record breaking races, including the British Grand Prix becoming the most-watched European race ever on Sky – this year vows […]

FanCode, the official broadcaster of Formula 1 in India, is set to elevate the motorsport’s viewing experience for fans across the country. For the first time, all F1 races will be available in Hindi and select regional languages on designated platforms, making the sport more accessible to millions of new fans. FanCode will provide fans […]

Sky Sports has announced a new partnership with Callaway Golf. The collaboration sees Callaway become the official sponsor of key events across both the men’s and women’s golfing calendar on Sky Sports Golf. The multi-platform partnership brokered by Sky Media, will include linear co-sponsorship, digital advertising, Sponsorship of the Sky Sports Golf podcast, collaborative events […]