Sky Media has revealed its Premier League partner line-up as it readies for the 2025/26 season, welcoming four new brand partners, expanding the deal to a record six sponsors. This milestone marks the single largest Premier League investment in Sky’s history, delivering commercial growth and brand impact across broadcast, digital and social channels. From August […]
At a press event at its Osterley HQ, Sky Sports has showcased how football fans will be able to follow this season’s Premier League action in new ways, with “supersized” Super Sunday coverage and innovations across TV, apps and social. A partnership between Sky and the Premier League kicks off this week with an increase […]
The English Football League (EFL) has announced Gorilla, the UK DIY brand, as a sponsor of Sky Sports’ coverage of the Carabao Cup. The new deal will see the brand assume a prominent presence across all Sky Sports’ Carabao Cup broadcasts for the 2025/26 season. Known for its glues, tapes, adhesives, sealants, and innovative waterproofing […]
With the likes of Sky Sports, TNT Sports, and Premier Sports all set to follow the action in the UK and Ireland, TV audiences could be poised to witness a wide-open battle for the 2025/26 Premier League crown. Having agreed to an eye-watering £6.7 billion domestic television deal back in 2023, this will be the […]
As the 2025/26 Premier League season readeis for kicks off on August 15th – with a minimum of 215 matches exclusively live on Sky Sports – Sky Sports News is launching a new weekday magazine programme: The Premier League Show. Airing Monday to Friday from 5pm to 7pm as part of a slate of new […]
Coverage of The Open at Royal Portrush set new audience records, becoming the most-watched Open ever broadcast on Sky Sports, generating 21.2 million viewer hours across the four days – a 36 per cent increase year-on-year. Each day of the tournament achieved a record average audience for its respective round on Sky Sports, with year-on-year growth in both average and peak […]
Sky Sports and streaming service NOW will bring viewers every moment of The 153rd Open live from Royal Portrush, as golf’s oldest major returns to the iconic Northern Irish course for the first time since Shane Lowry’s historic win in 2019. As the exclusive home of The Open in the UK and Ireland, Sky Sports […]
Sky Bet EFL broadcast selections for the period up until the end of September have been confirmed, with all 72 EFL Clubs set to feature at least twice. As previously announced, all opening weekend matches in the Championship, League One and League Two are once again set to be broadcast live on Sky Sports, along […]
This summer, GetYourGuide is partnering with Sky Sports to kick off a campaign that drives awareness of the experiences industry. Created by Initiative in collaboration with Sky Media, the campaign names GetYourGuide as the Official Travel Experience Partner of Sky Sports, helping viewers discover an way to discover and book experiences inspired by the thrill […]
The SPFL has agreed changes to its long-term broadcast deals with Premier Sports and Sky Sports to allow two post-split bottom six matches to be shown live on Premier Sports from season 2025/26. The SPFL and Premier Sports signed a five-season contract in 2024 for the broadcaster to show 20 live William Hill Premiership matches […]