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Report: 52% of UK CTV viewers prefer streaming

LG Ad Solutions has published its research report, The Big Shift 2025: UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer just a screen for passive viewing – it’s becoming the central interface for everything from content discovery to shopping and […]

May 15, 2025

Netflix first new UI in 12 years

Netflix plans an overhaul of its homepage as it pushes into new areas like games and live events. The stremaing company says that the new homepage will roll out to users in the “next few weeks and months”, depending on location. Netflix is partnering with OpenAI on a generative AI search tool that will allow […]

May 7, 2025

Research: TV OS impacts viewing choices

Netflix may have won the streaming wars, but the TV Operating System (OS) battle remains, suggests a study from Hub Entertainment Research. Hub’s annual Connected Home report confirms the ever-expanding influence of connected TVs in home entertainment. Viewers, however, face distinct entertainment experiences depending on which brand of connected TV set they use. Findings from […]

April 14, 2025

Research: Algorithms beat word-of-mouth for content choices

According to Ampere’s Consumer data, more viewers than ever now trust the personalised suggestions offered by streaming platforms rather than the traditional favourite – recommendations from friends and family. Among global Internet users, 26 per cent now rely on streamers’ algorithm picks to decide what TV and film to watch, versus 23 per cent who […]

March 26, 2025

Moments Lab launches MXT-2

AI video discovery company Moments Lab has unveiled MXT-2, the latest version of its multimodal AI indexing technology that helps producers find the right moments in their video libraries for fast content creation, repurposing and monetisation. At 1.5 billion images and counting, MXT-2’s training dataset is more than three times larger than its predecessor, enabling […]

March 18, 2025

Media Distillery launches Search and Discovery Suite

Media Distillery, the AI technology provider in video user experience (UX) optimisation, has announced the launch of a new suite of capabilities focused on accelerating the time it takes a viewer a discover appealing content. The new Search and Discovery Suite enables viewers to find desirable content faster by leveraging the power of AI. The […]

March 7, 2025

Research: Consumers don’t understand AI yet

AI is rapidly changing the way people are interacting with entertainment and companies are embracing AI to streamline operations and improve efficiencies in producing, marketing and distributing content. While AI tools are being used to create images, music, scripts, ads and other video content, the lines between what’s ‘real’ and ‘fake’ are becoming even blurrier […]

January 14, 2025

TiVo: UK viewers ‘overwhelmed by choice’

TiVo has found that UK users are overwhelmed by the rising amount of video providers, adding to increased viewer irritation when deciding what to watch. According to the latest 2024 TiVo Video Trends Report: UK, only 16 per cent of viewers know what they want to watch when they start browsing, resulting in ‘habit browsing’ […]

November 6, 2024

Primis partners with VideoElephant

Primis, a video discovery platform for global publishers, has announced a new and expanded partnership with VideoElephant, a content library consisting of millions of premium rights-cleared videos. The collaboration marks a significant milestone in shaping the future of video discovery, combining Primis’s advanced contextual targeting capabilities together with VideoElephant’s vast library to enhance the content […]

October 10, 2024

Cineverse public preview for cineSearch

Cineverse, the streaming technology and entertainment company, has announced that cineSearch, its AI-driven content discovery tool, is now available for public preview. cineSearch offers an intuitive, highly personalised search experience across top streaming services, including Netflix. cineSearch leverages advanced artificial intelligence to simplify the content discovery process. Ava, cineSearch’s AI video advisor, provides users with tailored […]

October 9, 2024