Tubi, Fox’s free streaming service, has announced the launch of its native app within ChatGPT, introducing a new way for viewers to discover and watch Tubi’s content. “Streaming should feel effortless, and as chatbots and AI agents are becoming a common way people navigate the internet, Tubi is expanding its discovery experience to meet viewers […]

Gracenote, the content intelligence business unit of Nielsen, has examined how AI is changing the ways people find and watch entertainment content in a report titled TV Search and Discovery in the AI Era. As adoption of AI-powered entertainment experiences grows — especially among older Gen Alpha respondents (ages 13 and 14) — trust in […]

EE has launched Smart Search on EE TV, a new AI-powered content discovery feature designed to help viewers quickly find what they want to watch whilst avoiding endless scrolling across apps and channels. EE TV’s Smart Search helps users look for content by understanding how viewers naturally think about what they want to watch. Instead […]

Disney+, leaning into the short form video trend, has started rolling out its Verts service to subscribers in the US, marking the first phase of bringing vertical video content to the platform. This new feed on Disney+ aims to help users find their next title to watch, with Disney declaring “it is just the start […]

Gracenote, the content data business unit of Nielsen, is helping Samsung Electronics to bring entertainment experiences enabled by AI to Samsung smart TV users worldwide. Grounded by Gracenote metadata, Samsung will deliver advanced search capabilities enabling users to find precisely the TV shows, movies and sports programmes they want through more intuitive, conversational interactions. In […]

JioHotstar and OpenAI have announced a partnership turning digital content searching into a human-language conversation by introducing ChatGPT-powered voice discovery.  Through this collaboration, JioHotstar says it is solving the ‘what to watch’ dilemma through Multilingual Cognitive Search, replacing scroll fatigue with meaningful, human-centric discovery. Audiences in India can now discover, engage and immerse in their […]

Recce, a new film & TV recommendation app designed to cure content overload and bring clarity to viewer decision fatigue, has launched. With an intuitive interface, and a community centric approach, Recce serves to help users discover what to watch next in a faster and smarter way. Audiences spend 7.5 days per year searching for something to […]

Over the past year, major streamers have turned to successful bundling strategies to boost retention and simplify viewer access to a wider range of content. With more services than ever competing for screen time, the question remains: how do audiences navigate what to watch next? Hub Entertainment Research’s annual Conquering Content study finds that, while […]

Gracenote, the content data business unit of Nielsen, has released a wealth of findings on global consumer attitudes and behaviours relating to video streaming in its 2025 State of Play report. The report concludes that video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers […]