Research from CTAM, the entertainment and technology marketing organisation, and Hub Entertainment Research, the insights agency tracking how people choose and consume content, reveals the streaming industry’s hidden retention challenge. Rather than price or content quality, the streaming user experience (UX) is cited by 36 per cent of viewers, and 43 per cent of viewers […]

Netflix has rolled out ‘Watch Your Favourite Books’ globally, a dedicated hub on the platform inspired by the vibrant book community and the popularity of its adaptations. “We’ve seen a real passion from fans around Netflix’s library of book adaptations,” commented Mansi Patel, Netflix’s Senior Director of  Product Merchandising. “Our team looked to celebrate that […]

A controlled accuracy analysis of streaming title availability data found that ChatGPT scored 43.76 per cent and Claude scored 50.21 per cent when tested against manually verified ground truth across 100 popular US titles, compared to 96.89 per cent accuracy from Reelgood, the streaming data and metadata platform. The analysis, conducted by Reelgood on March […]

Netflix is rolling out out a new mobile experience that it says makes it faster, easier and more fun to find something to watch, listen to, or play.  The new design puts personalised content suggestions front and centre, with streamlined navigation and a visual, vertical discovery experience. Netflix is also introducing Clips, a new vertical […]

Groupe M6 and OpenAI have announced a partnership to launch the M6+ application on the ChatGPT Store. This initiative marks the first time a streaming platform in France has been integrated directly into a conversational AI ecosystem. At the core of this collaboration is M6+, the free streaming service operated by Groupe M6 which aggregates […]

Research from EE TV has laid bare the epidemic of Doombrowsing: as the average viewer now burns through a total of 28 hours a year browsing through their TV and movie options. In effort to combat this, EE TV has launched the Smart Search feature, designed to work the way that viewers actually think and help […]

Tubi, Fox’s free streaming service, has announced the launch of its native app within ChatGPT, introducing a new way for viewers to discover and watch Tubi’s content. “Streaming should feel effortless, and as chatbots and AI agents are becoming a common way people navigate the internet, Tubi is expanding its discovery experience to meet viewers […]

Gracenote, the content intelligence business unit of Nielsen, has examined how AI is changing the ways people find and watch entertainment content in a report titled TV Search and Discovery in the AI Era. As adoption of AI-powered entertainment experiences grows — especially among older Gen Alpha respondents (ages 13 and 14) — trust in […]

EE has launched Smart Search on EE TV, a new AI-powered content discovery feature designed to help viewers quickly find what they want to watch whilst avoiding endless scrolling across apps and channels. EE TV’s Smart Search helps users look for content by understanding how viewers naturally think about what they want to watch. Instead […]

Disney+, leaning into the short form video trend, has started rolling out its Verts service to subscribers in the US, marking the first phase of bringing vertical video content to the platform. This new feed on Disney+ aims to help users find their next title to watch, with Disney declaring “it is just the start […]