Index Exchange, the independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, have announced the industry’s first SSP integration of Gracenote contextual intelligence. The collaboration also makes Index the first SSP to embed Gracenote’s brand safety segments and granular Do-Not-Air (DNA) controls directly into its platform. A number of major publishers […]
Euromedia September/October 2025 Is AI primed to enhanced personalisation in content discovery? Or are stat-driven MLT racks and promos the limit as long as streamers remain in subscription silos? Colin Mann spoke to a range of industry experts. Read the article and the rest of the issue here.
Gracenote, the content data business unit of Nielsen, has announced the launch of a new product enabling TV platforms to deliver next-generation user experiences leveraging powerful Large Language Models (LLMs) and Gracenote entertainment data. The Gracenote Model Context Protocol (MCP) Server connects LLMs to Gracenote’s continually updated knowledge base and validates, corrects and enriches responses […]
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]
Roku, the TV streaming pioneer, has announced the availability of What to Watch on all existing and future Roku TV models in the UK, giving viewers an easy way to find the content they desire while easing the overwhelm of too many choices. What to Watch offers personalised recommendations based on viewers’ habits, their current […]
Moments Lab, a specialist in AI video discovery, has raised $24 million (€21m) in funding, led by Oxx, with participation from Orange Ventures, Kadmos, Supernova Invest and Elaia Partners. The new capital will accelerate Moments Lab’s U.S. expansion and advance its R&D work as it builds on its patented MXT-2 multimodal AI and rolls out […]
LG Ad Solutions has published its research report, The Big Shift 2025: UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer just a screen for passive viewing – it’s becoming the central interface for everything from content discovery to shopping and […]
Netflix plans an overhaul of its homepage as it pushes into new areas like games and live events. The stremaing company says that the new homepage will roll out to users in the “next few weeks and months”, depending on location. Netflix is partnering with OpenAI on a generative AI search tool that will allow […]
Netflix may have won the streaming wars, but the TV Operating System (OS) battle remains, suggests a study from Hub Entertainment Research. Hub’s annual Connected Home report confirms the ever-expanding influence of connected TVs in home entertainment. Viewers, however, face distinct entertainment experiences depending on which brand of connected TV set they use. Findings from […]
According to Ampere’s Consumer data, more viewers than ever now trust the personalised suggestions offered by streaming platforms rather than the traditional favourite – recommendations from friends and family. Among global Internet users, 26 per cent now rely on streamers’ algorithm picks to decide what TV and film to watch, versus 23 per cent who […]