Rakuten TV, Europe’s original CTV and streaming experts, has unveiled research examining how the European Connected TV (CTV) advertising landscape is evolving as brands move beyond traditional advertising formats and increasingly prioritise viewer experience, attention, and contextual relevance across the streaming journey. The findings – presented by Sarah Kelleher, Director of Media Marketing, Rakuten TV […]

Rakuten TV Enterprise, the B2B arm of Rakuten TV, has signed up with the official UK audience measurement JIC, becoming the latest streaming platform to be tracked by Barb. Owned by Rakuten Group, the European streamer will now have its audiences independently measured using Barb’s methodology – the same standard applied to broadcasters and major […]

MPG Media Services, part of MPG Media Group, has announced a partnership with Rakuten TV Enterprise, Rakuten TV’s B2B division. “The partnership with Rakuten TV Enterprise is one of mutual-value creation whereby our two companies will work synergistically to identify and work with an even broader array of clients across the streaming media space,” commented […]

Malta-based Med Media Services has announced the launch of its FAST channel MED.TV on Rakuten TV. With this new distribution agreement, MED.TV is now available in 43 European territories, reaching a potential audience of more than 150 million households.   Launched in 2025, MED.TV showcases the Mediterranean through a premium mix of original and curated content spanning documentaries, travel and culinary series, […]

Banijay Kids & Family, a specialist in children’s entertainment, has announced a content partnership with Rakuten TV, bringing some of its biggest titles to audiences across Europe. Under the agreement, Rakuten TV will license multiple seasons of LoliRock and Totally Spies!, expanding the reach of Banijay Kids & Family’s iconic IPs to fans in key […]

Rakuten TV, the European streaming platform, has announced through its B2B brand, Rakuten TV Enterprise, a partnership with ID5, an identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. Through this partnership, ID5 IDs will be integrated into Rakuten TV’s CTV inventory, opening new […]

Rakuten TV, the European streaming platform, has revealed findings from its survey, A Clearer Picture, exploring UK advertisers’ current views on media investments in CTV. The study found that 97 per cent of marketers have concerns around transparency, while 74 per cent plan to increase their programmatic CTV spend in the near future. In order […]

Rakuten TV has announced a push to simplify CTV through the consolidation of its B2B division into ‘Rakuten TV Enterprise’, which represents the next phase of the company’s growth in its offer for business services. As the ways people access and enjoy entertainment rapidly evolve, the television landscape has undergone a fundamental transformation. Behind the […]

Rakuten TV, the European streaming platforms, has announced a new agreement with Mattel, the toy manufacturing and entertainment company. This partnership will bring a lineup of Mattel’s iconic children’s content across Europe. The content will be available on Rakuten TV’s Family channel and will also be accessible on-demand as part of Rakuten TV’s library of […]

Rakuten TV, the European streaming platforms, is partnering with TCL, the consumer electronics manufacturers, to bring more than 50 FAST channels across multiple genres, to TCL Channel, TCL’s free streaming service, available on millions of TCL smart TVs across Europe. The channels will include Rakuten TV’s owned and operated (O&O) channels and selected third-party channels […]