Advanced Television

Prime Video

Barb: Q3 UK SVoD subs dip; ad-tier take up continues

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.5 million UK homes (69.5 per cent) had access to a SVoD service in Q3 2025. This is a slight dip from 20.6 million UK homes in Q2 2025. The service-level subscriptions data are as follows: Netflix: 17.6 […]

November 11, 2025

Amazon: “Prime Video ads reaching 315m+ viewers monthly”

Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally. This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live […]

November 11, 2025By Nik Roseveare

France: TV-streaming hybridisation driven by young audiences

The gradual integration of TV channels into streaming platforms has been changing the audiovisual landscape. According to the latest wave of the study Decrypt’Media, published by Havas Media Network and CSA Research, awareness remains low but streaming-TV convergence appears particularly appealing for young audiences. “Despite partnerships such as France Télévisions on [Prime Video] or the […]

November 11, 2025From Pascale Paoli-Lebailly in Paris

What’s driving Amazon Prime’s 166% leap in New Zealand?

At the beginning of the 2010s, Amazon was the most trailblazing company in the global market; it was a colossus. Yes, tech giants were also showcasing their incredible global reach, but throughout Europe, Amazon became the central hub for those looking to do their online shopping. Once they became the spearhead for all things online […]

November 11, 2025

India: Dish TV collaborates with Amazon Prime

Dish TV has collaborated with Amazon Prime to bring Prime Lite benefits to its customers in India. This association spans Dish Group’s entire ecosystem — DTH services, Watcho streaming platform, VZY Smart TVs, and extensive ISP partner network, under which eligible Dish customers will have access to Prime Video’s entertainment library of Indian and international […]

November 11, 2025

Deadloch Season 2 on Prime Video in March

Prime Video has announced that the second season of global hit Australian Amazon Original series, Deadloch will launch March 20th 2026. The 6-part crime comedy created by Kate McCartney and Kate McLennan will be available on Prime Video globally in more than 240 countries and territories. Forget Tassie Noir – Deadloch is entering its Tropical […]

November 11, 2025

Spain: Prime Video leads streaming services

Prime Video is the leading streaming service in Spain with 17.5 million viewers, just ahead of Netflix with 17.3 million viewers. According to the 10th edition of the OTT Barometer by Barlovento Comunicación, covering October 2025, a total of 35.8 million Spaniards accessed digital content over the past month – a figure that confirms the […]

November 7, 2025From David Del Valle in Madrid

Prime Video India launches AP International South Cinema add-on

Prime Video in India has onboarded AP International South Cinema, as an add-on subscription. AP International South Cinema, one of the largest South Indian film libraries, will bring a specially curated selection of Tamil and Malayalam blockbusters and contemporary classics featuring India’s biggest superstars to customers, and will be available as an add-on subscription on […]

November 7, 2025

Data: Ad-supported subscriptions hit record high in UK

Worldpanel by Numerator has found that ad-supported streaming made up ground on ad-free alternatives, with a seismic YoY increase of 6 million viewers in the UK now willing to see content with ads. Brits’ preparedness to accept ads on VoD streaming platforms continues to skyrocket as ad-supported streaming hit a record 23 million subscriptions in […]

November 5, 2025

DAZN subscription now on Prime Video in UK, US

DAZN, the sports streaming platform, has announced the launch of the DAZN Channel on Prime Video in the UK and US, making its streaming service available as a subscription on Prime Video. It expands DAZN’s distribution strategy, allowing its services to reach wider audiences with the entirety of DAZN’s existing coverage library and live content […]

November 5, 2025