Advanced Television

Peacock

The Traitors hits 40 international commissions

Independent distributor All3Media International has announced a new milestone for IDTV’s global format phenomenon The Traitors, meaning 40 territories have now commissioned local versions of the format.   The 40th territory for local production will be Indonesia, where The Traitors is set to be adapted by Falcon for production in 2026. The series will be transmitted on Falcon’s OTT platform and will be a 10-episode celebrity version […]

February 20, 2026

Analysis: Peacock, Michelob are top performing Winter Olympics ads

System1, the Creative Effectiveness Platform, has revealed the top-performing advertising campaigns from the 2026 Winter Olympics, with emotional storytelling, consistent brand execution and inspiring narratives of perseverance emerging as the strongest drivers of effectiveness. With more than 100,000 ads, System1’s Test Your Ad Competitive Edge platform is a large database of emotional response norms. Its Star Rating […]

February 18, 2026

Game-day tech checklist for Patriots vs Seahawks Super Bowl LX

Super Bowl LX isn’t just a historic rematch. It also highlights how live sports viewing has evolved. Today, the experience integrates broadcast TV, streaming platforms, companion apps, and real-time data to deliver a more layered experience. When the Patriots and Seahawks take the field on February 8th, NBC’s ‘4K All Day; strategy and Peacock’s central […]

February 4, 2026

Peacock losses widen

Peacock, the streaming service from Comcast unit NBCUniversal, has posted a widened Q4 loss of $552 million (€462.7m), compared with $372 million a year-ago. Comcast attributed the higher Peacock loss down in part to the launch of the NBA and an exclusive NFL game. Due to its sports and entertainment lineup, Peacock posted $1.6 billion […]

January 29, 2026

Peacock integrates Dolby’s picture and sound innovations

Dolby Laboratories and NBCUniversal have announced that Peacock will be the first streaming platform to feature Dolby’s full suite of advanced picture and sound innovations. Peacock is extending the availability of Dolby Vision and Dolby Atmos across live sports over the coming year. Peacock is also the first streamer to announce its commitment to support […]

January 6, 2026

Data: US watched over 103bn minutes of TV on Thanksgiving

November 2025 delivered what Nielsen has described as “one of the most historic months to date” in its report of The Gauge, the monthly snapshot of total TV and streaming consumption in the US. The five-week reporting interval produced a 5.5 per cent monthly increase in television usage, with live sports driving broadcast to its […]

December 17, 2025

NBCUniversal launching NBC Sports Network

NBCUniversal has announced that its new NBC Sports Network (NBCSN), a 24/7 linear network featuring a range of sporting events and programming from NBC Sports, will officially launch in the US on November 17th. NBCSN will be available exclusively through participating pay-TV distributors, launching first for all YouTube TV subscribers and soon on Xfinity, with […]

November 14, 2025

Comcast Q3 revenue down 2.7%; Peacock narrow losses

Comcast has reported results for the quarter ended September 30th 2025. Revenue decreased 2.7 per cent to $31.2 billion (€26.9bn) reflecting an unfavourable comparison to the prior year period, which included incremental revenue from the Paris Olympics. Net Income Attributable to Comcast decreased 8.2 per cent. Adjusted Net Income decreased 4.9 per cent. Adjusted EBITDA […]

October 30, 2025

Comcast Business US Open Squash Championships to feature ambitious broadcast production

The 2025 Comcast Business US Open Squash Championships will feature the most advanced TV broadcast in the sport’s history, with a suite of new production elements elevating the viewing experience for fans around the world and advancing the presentation of the sport in preparation for its Olympic debut at the Los Angeles 2028 Games. The action from the […]

October 16, 2025

NBCUniversal, Google sign long-term distribution deal

NBCUniversal and Google have announced a long-term distribution agreement to continue delivering a range of entertainment options across the US. Matt Schnaars, President of Platform Distribution & Partnerships, NBCUniversal, commented: “Our new agreement with Google is a clear win for both our business and our viewers – underscoring the enduring value of our must-see shows, […]

October 3, 2025