Advanced Television

NFL

Chad Powers streams on Disney+ UK in September

Disney+ has announced that original comedy series Chad Powers, starring Glen Powell, will premiere September 30th exclusively on Disney+ in the UK, with two episodes at launch, followed by one episode weekly. The series picks up eight years after an unforgivable mistake nukes Russ Holliday’s promising college football career. The hotshot quarterback tries to resurrect […]

August 13, 2025

ESPN to acquire NFL Network

ESPN, a subsidiary of The Walt Disney Company, and the NFL have announced a non-binding agreement under which ESPN will acquire NFL Network and certain other media assets owned and controlled by the NFL – including NFL’s linear RedZone Channel, and NFL Fantasy – in exchange for a 10 per cent equity stake in ESPN. […]

August 6, 2025

Livewire, NFL to launch NFL Race to the End Zone docuseries

Livewire, a player in gaming marketing, has announced a strategic multi-year partnership with the NFL. As part of the collaboration, the two will launch NFL Race to the End Zone—a first-of-its-kind sports docuseries blending NFL fandom with creator-led gaming culture set to debut during the 2025 NFL season. Designed to deepen engagement with existing NFL […]

July 15, 2025

Mediapro signs Tubi Mexico, Central America distribution deal

Mediapro North America has announced a distribution agreement with Tubi, Fox Entertainment’s FAST service, to bring Pro Padel League (PPL) and Ultimate Fan Zone (UFZ) to audiences in Mexico and Central America for the next two seasons. PPL is the first professional padel league based in the US, featuring a global competition with events in […]

July 7, 2025

Streamers top Nielsen in US for first time

Streaming reached a historic milestone in the US in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly The Gauge report. Streaming represented 44.8 per cent of TV viewership in May 2025, its largest share of viewing to date, […]

June 17, 2025

IMG extends partnership with Minnesota Vikings

The Minnesota Vikings has renewed its partnership with sports marketing agency, IMG, to manage the NFL team’s international marketing output in the UK, Canada and Germany for the 2025 NFL season. The agreement extends the organisations’ relationship for an eighth season. Under the renewed partnership, IMG will continue to deliver Out of Home (OOH) campaigns, […]

May 16, 2025

Fox streamer called Fox One

Fox CEO Lachlan Murdoch has announced that the company’s upcoming streaming service will be called Fox One. Speaking during the company’s Q3 earnings call, Murdoch also revealed that the service will launch ahead of the 2025/26 NFL season. The new streaming service will house all of Fox’s content across news, sports and entertainment. “Fox One […]

May 12, 2025

Why has Netflix made a strategic shift into live sports and events?

Netflix was once the undisputed king of streaming, but in recent years, it has faced stiff competition from rivals like Prime Video and HBO Max. The legendary trailblazer continues to stay one step ahead of the competition, though, thanks to its willingness to adapt and innovate. One of the latest major shifts in Netflix’s model […]

May 7, 2025

Survey: Sports fans enthusiastic about AI in live games

As audiences are becoming more comfortable watching sports on streaming platforms, programmers are enthusiastic about using AI to streamline content creation and distribution, reports Hub Research. However, when it comes to live games, sports fans are protective of their viewing experience. Plenty of ideas have looked promising on paper – the FoxTrax hockey puck, ESPN’s […]

April 22, 2025

DirecTV In Flight expands programming to international flights

DirecTV In Flight, a specialist in delivering live television to commercial and private aviation, is expanding access to entertainment by securing international programming rights to deliver channels on flights departing from and returning to the US. This will enhance in-flight entertainment with a curated lineup of live TV content, including sports, news and entertainment, available […]

April 8, 2025