Netflix was once the undisputed king of streaming, but in recent years, it has faced stiff competition from rivals like Prime Video and HBO Max. The legendary trailblazer continues to stay one step ahead of the competition, though, thanks to its willingness to adapt and innovate.

One of the latest major shifts in Netflix’s model has been to move into the realm of live sports and events. This massive change has come about due to the widespread popularity of live-streaming, which has had an enormous effect on the entertainment industry.

Live-Streaming: One of the Most Popular Ways to Consume Entertainment

Live-streaming has come on leaps and bounds in recent years, with modern technology now able to make people feel like they’ve been transported to another place. The online casino industry was one of the early pioneers, and it set a trend for other industries to follow. Now, when people play online roulette, for example, they’re faced with various live options with real world dealers. Games like Speed Roulette and Pinball Roulette are hosted by engaging croupiers, and they give the feeling that players are there at the casino, beside the games.

Live-streaming has spanned into various other forms of entertainment as well, highlighting the technology’s appeal. People often watch streamers playing games online for leisure or for learning purposes. There are also live-streamed theatre productions, meaning that people who don’t live near these venues can still enjoy performances. Some would say Netflix is late to the party when it comes to live-streaming, as other industries have benefited from it for years already.

Competitive Landscape Demands Innovation

The streaming landscape has changed drastically in recent years. Once, Netflix was the only option for many. Now, though, viewers can choose between various great services including Apple TV+, HBO Max and Disney+. This has made it much harder for Netflix to get by with its original model, and it has been forced to come up with new ideas to keep its viewer base.

One of its biggest decisions in recent times was to move into gaming, and now subscribers have access to a sprawling library of mobile titles. The other wise decision was to offer live content, with Netflix now offering massive competitions such as WWE.

Big Moves in Live Programming

As usual, Netflix has managed to steal the headlines with its ambitious forays into live-streaming. The Mike Tyson vs Jake Paul boxing match was one of the biggest streaming events of all time, with more than 60 million households tuning in to watch the two heavyweights collide.

Netflix also secured major NFL games on Christmas Day last year, putting it in direct competition with legacy broadcasters. The exclusive move to stream all WWE content also looks like a master stroke from the company.

It feels like Netflix is transforming into something more than simply a platform for television and films. With the addition of live events and gaming, it is becoming an all-encompassing entertainment hub. As usual, the giant is setting the standard for others to follow.

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Tags: Mike Tyson, netflix, NFL, wwe