IMG extends partnership with Minnesota Vikings
May 16, 2025
The Minnesota Vikings has renewed its partnership with sports marketing agency, IMG, to manage the NFL team’s international marketing output in the UK, Canada and Germany for the 2025 NFL season. The agreement extends the organisations’ relationship for an eighth season.
Under the renewed partnership, IMG will continue to deliver Out of Home (OOH) campaigns, content creation strategy and digital channel management for the Vikings’ international marketing initiatives. This season will also include TikTok and creator network initiatives to build further brand awareness and help grow the team’s fandom beyond the US.
Martin Nance, Vikings Executive Vice President and Chief Marketing Officer, commented: “We’re proud to renew our partnership with IMG, a long-standing and trusted collaborator in our global growth. Their expertise and support—across both digital platforms and on-the-ground activations—have helped us connect with fans around the world in meaningful ways. Together with our international marketing team, they’ve played a crucial role in delivering impactful experiences that align with our business goals. We value the relationship and look forward to building on our shared success.”
Stephanie Bulfin, Account Director, Digital, IMG, said: “The Vikings have a highly engaged community of international fans and we’re proud to continue bringing an authentic Vikings experience to those fans in the UK and beyond. IMG’s team of digital experts is helping some of the world’s biggest teams and leagues deliver unified and consistent international marketing, digital and event strategies, to drive long-term growth and power engagement across multiple channels and markets.”
The 2025 NFL International Series schedule will see the Minnesota Vikings play the Pittsburgh Steelers in Dublin, Ireland and the Cleveland Browns in London, England.
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