GSA has published its latest State of the Market report. Drawing together insights from across GSA’s range of industry data, all validated by GSA’s experienced research team, the report presents a comprehensive overview of the global status of 5G networks, devices, spectrum and services. Joe Barrett, President of Global mobile Suppliers Association, commented: “The global […]
Kochava is calling on mobile marketers to rethink how they evaluate campaign performance, warning that ingrained short-termism has become one of the least-discussed problems in app marketing. With the digital market becoming increasingly crowded, the biggest threat to app growth in 2026 is no longer just competition or budget, but impatience. Kochava’s analysis suggests that […]
FuboTV has unveiled an upgrade to its iOS and Android apps, powered by its proprietary AI technology, to optimise the sports streaming experience for viewerss on the go. Fubo’s enhanced mobile apps now deliver quick hits of moments that matter in addition to full video. Sports fans can enjoy Fubo’s enhanced mobile streaming experience, which […]
India’s mobile services market is expected to witness a steady growth through 2030, driven by the 5G expansion and surging data consumption. While traditional voice revenues continue to decline, telcos are increasingly leveraging high-ARPU premium 5G plans and new monetisation levers for high-speed data services to drive revenue growth, reveals GlobalData, the intelligence and productivity […]
Satellite Connect Europe and Vodafone Ireland have completed Ireland’s first mobile video phone call, via an AST SpaceMobile satellite using a standard smartphone. The video call was made by Vodafone Ireland engineer Robert Ivers from an area of no mobile coverage on Clare Island, County Mayo, to Vodafone Ireland CEO Sabrina Casalta in Dublin. The […]
As software transforms the technology landscape, media companies are challenged to future-proof their operations with more agile solutions. Continuing its 40-year history of customer-driven innovation, NEP Group has announced the launch of NEP Platform, a new software orchestration system designed to meet this need, transforming the way the industry manages media infrastructure and hybrid workflows. […]
Research from LoopMe, a specialist in brand performance, surveyed 33,163 UK consumers to understand how they plan to watch the 2026 World Cup and how they engage with advertising around it. The findings highlight significant differences in ad recall across viewing platforms, with implications for how brands plan their campaigns. The research reveals that 76 […]
Small, targeted changes to UK planning policy could help unlock transformative economic benefits and accelerate the rollout of next-generation mobile connectivity at no cost to the taxpayer, according to a report commissioned by Mobile UK and published by TYI. The report, authored by Maxwell Marlow of TYI, argues that modest amendments to planning policy and […]
O2 has installed Europe’s first pre-assembled mobile site in Sandwich, Kent, introducing a new approach to building mobile infrastructure that speeds up deployment and minimises issues on site, meaning reliable connectivity can be delivered to customers more quickly and efficiently. Traditionally, engineers installing antennas, radios and cabling would have to connect and configure hundreds of […]
Australia’s mobile services market is poised for steady expansion through 2030 as surging data consumption and rapid 5G adoption reshape operator revenue models. While traditional voice revenues continue to decline, telcos are increasingly relying on premium data plans and network upgrades to capture growing demand for video streaming, cloud gaming, and connected services, reinforcing the […]