Spotify is expected to launch audiobooks as part of its premium subscription in Sweden this fall. Currently, just over 1.2 million households in Sweden have an audiobook subscription. Mediavision’s Q1 2025 figures show that over 500,000 of these households also pay for Spotify, which corresponds to more than 40 per cent of all audiobook households. […]

Over 1.5 million households in the Nordic region are now paying for access to illegal streaming services according to research from Mediavision. Such services provide illegal access to thousands of TV channels and streaming services at a very low cost. This represents an increase of 200,000 households, or +16 per cent, compared to spring 2024. […]

For the first time ever, the number of paid streaming subscriptions in Denmark has exceeded five million. According to Mediavision’s latest Nordic TV & Streaming analysis, over 500,000 new subscriptions have been added over the past year, signalling a renewed wave of market growth. As in other Nordic countries, ad-supported subscription models (HVoD) are a […]

The Nordic countries added approximately 3.7 million paid subscriptions during the last 12 months, reaching a total of over 23 million, according to data from Mediavision. Sweden leads the Nordic market, both in size and growth. Over the past year alone, more than 2 million new paid subscriptions have been added in Sweden, accounting for […]

Paid streaming subscriptions have reached an all-time high in Norway, with nearly 80 per cent of households now paying for at least one service. This represents a year-over-year growth of 6 per cent, according to data from Mediavision’s Nordic TV & Streaming analysis. Norway now leads the Nordic region in streaming uptake, well ahead of […]

Mediavision reports that ad-supported streaming services are gaining ground in Finland. According to Mediavision’s latest Nordic TV & Streaming analysis, 15 per cent of Finnish households now subscribe to at least one paid ad-supported streaming service (HVoD). This marks a significant increase of more than 65 per cent compared to the same period in 2024. […]

During the first quarter of 2025, the Swedish streaming market surpassed9 million paid subscriptions, according to research from Mediavision. Compared to the first quarter of 2024, this is an increase of over two million subscriptions, representing a growth of just over 30 per cent. This is a new record in the number of paid subscriptions. […]

In Q1 2025, 25 per cent of Swedish households had at least one digital subscription to a newspaper (ie without access to a printed newspaper), according to Mediavision research. Among young adults, aged 20 to 30, the share with a digital subscription is notably higher – 33 per cent now have at least one digital […]

Since 2018, the number of paid streaming subscribers in Finland has doubled, surpassing three million by the end of 2024. Today, 60 per cent of the households have at least one paid streaming service, according to research from Mediavision. This is considerably lower than in the other Nordic countries, where the household penetration averages around […]

During Q4 2024, nearly two million 15–74-year-olds listened to podcasts an average day in Sweden, reports Mediavision. This indicates strong growth in podcast listenership over the past year, with an increase of 20 per cent. Compared to 2022, growth is even bigger. This trend shows that podcast listening continues to set new records, as people […]