Médiamétrie will launch its Cross Média Vidéo measurement in France this spring to take better account of the evolution of viewing devices, as well as the consumption of the major SVoD services such as Netflix, Prime Video and Disney+. In France, among the average four hours and sixteen minutes of content watched each day, viewers […]
Nielsen, the specialist in audience measurement, data and analytics, has announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut. He will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and be based in London. At Revolut, Mahmood played a pivotal role in driving revenue […]
Ampersand, the audience-first TV advertising sales company, has unveiled its latest measurement capabilities designed to provide advertisers with unparalleled, deduplicated reach and frequency insights across its scaled traditional TV and streaming inventory. Leveraging, deterministic data from subscriber-based sources, and with a commitment to protecting personal information, Ampersand’s measurement suite sets a new standard for understanding […]
Nielsen has announced a multi-year agreement for Local TV measurement in Boston and Miami. The expanded agreement also includes Nielsen’s Local OTT measurement, which captures incremental impressions to Local TV and reports them with comparable metrics for the benefit of buyers, sellers, and content producers. Nielsen’s Local TV measurement delivers a comprehensive view of Local […]
Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes. The launch includes a new collaboration with Realeyes, a specialist in attention measurement. With the addition […]
HR Media, a specialist in TV and video audience measurement in Mexico, has been selected by the Alianza para la Calidad de la Medición Multimedia en México (ACAM) to provide video audience measurement services for 2025 and 2026. “At HR Media, we are honoured by the trust that ACAM and its associates have placed in […]
From December 30th, Italian TV audience measurement company Auditel will start measuring viewership across all platforms: linear TV, PCs, tablets, smartphones, and on-demand services. The daily Total Audience figures are expected to increase average viewership by approximately 4 per cent, potentially raising an October average of 8.4 million viewers to 8.7 million. The impact on […]
FreeWheel, the technology platform for the TV industry, has announced the availability of its Performance Suite with solutions created for activation on its demand-side platform, Beeswax. The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s customisable tools, designed to help buyers reach their campaign performance goals. “In Europe, CTV has seen a […]
ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]
Disney+ has partnered with AudienceProject, a provider of audience measurement solutions. The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet and connected TV. The measurement solution will initially be available to advertisers in the UK, Germany and the Nordics, with more markets to follow. AudienceProject’s […]