Microdramas, the short-form scripted video format, are on track to generate $11 billion (€9.5bn) in global revenues by 2025, according to data presented at MIPCOM by Maria Rua Aguete, Head of M&E, Media and Entertainment at Omdia. The findings highlight the explosive growth of microdramas; compact, emotionally charged series designed for mobile viewing, typically running […]
The animation industry’s environmental impact has taken centre stage at MIA Market on, where Maria Rua Aguete, Head of Media and Entertainment at Omdia, moderated a panel on Green Animation. While animation might seem environmentally neutral due to its digital nature, the reality is starkly different. Modern animated productions require massive computational power for rendering, […]
Research presented at IBC 2025 in Amsterdam reveals that YouTube has cemented its position as the number one video service across all devices, with consumption increasingly shifting to Connected TV environments. The findings show that in the US, more than 50 per cent of YouTube users now watch content on CTV screens. “YouTube’s cross-platform strategy […]
The retail media sector is projected to exceed $300 billion (€257.8bn) by 2030, accounting for approximately 20 per cent of total global advertising revenue, according to research from Omdia. This growth trajectory follows the rapid expansion of retail media as more players enter the market. Retail media networks are platforms that enable brands to advertise […]
South Korea is establishing itself as one of the world’s biggest markets for Free Ad-Supported Streaming TV (FAST), according to research from Omdia. The country is set to become the 12th largest global FAST market by 2030, with revenues projected to double from $23 million (€19.8m) in 2024 to $48 million. Speaking at the International […]
The Eastern European media and entertainment (M&E) market is forecast to grow to $20.1 billion (€17.6bn) by 2025, expanding at a 7 per cent annual growth rate, outpacing global industry averages. The insight comes from research presented at NEM Dubrovnik by Maria Rua Aguete, Head of Media & Entertainment at Omdia. While traditional TV remains […]
Brazil is currently Netflix’s second largest market worldwide in terms of subscribers, and soon to be the second biggest international market for FAST services, according to Omdia. Brazil has established itself as a powerhouse in the global streaming landscape, with significant achievements in both subscription-based and free ad-supported streaming television sectors said Maria Rua Aguete, […]
Cinema revenues worldwide are projected to reach $34 billion (€31.4bn) in 2025, a significant decline from the $42 billion recorded in 2019. This was a key takeaway from data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, during her presentation at FED España. According to Omdia research, only 44 per cent […]
According to Omdia, online consumer spending is set to reach $4.4 trillion (€4.03tn) in 2025, with the US contributing $1.4 trillion. By 2029, this figure will surge to $6.6 trillion, with the US accounting for $2 trillion of total online expenditure. Maria Rua Aguete, Senior Research Director at Omdia, presented the data at the Connected […]
Netflix is on track to surpass YouTube in total video revenue for the first time in 2025, according to Omdia data presented at MIP TV London 2025. As of 2024, YouTube remains ahead, generating $42.5 billion (€40.6bn), while Netflix recorded $39.2 billion. However, in 2025, Netflix is projected to overtake YouTube, reaching $46.2 billion, fueled […]