DirecTV Advertising, a specialist in addressable advertising, has announced a partnership with LiveRamp, the data collaboration platform, to enable LiveRamp’s Authenticated Traffic Solution across DirecTV’s streaming platforms in the US. LiveRamp’s solution allows brand marketers to connect their first-party data with DirecTV’s deterministic user data, enabling deeper advertiser control for targeting and measurement across authenticated […]

Following the launch of TF1+ at the start of this year, TF1 group is taking its digital acceleration strategy to the next level with the unveiling of its advertising roadmap for the streaming space. In this era of digital marketing, advertisers are adopting ever more sophisticated strategies aimed at creating brand interactions throughout the consumer […]

Nielsen has announced that LiveRamp, the data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE. The deal connects first and third-party data sources to Nielsen via LiveRamp, which enables audiences to be planned and measured across platforms by leveraging Nielsen ONE Ads, […]

MobileFuse, the in-app, CTV, and DOOH advertising platform, has announced an expanded, strategic partnership with LiveRamp, the data collaboration platform. MobileFuse is utilising LiveRamp’s Authenticated Traffic Solution, helping publisher partners uncover new revenue opportunities and benefit from higher fill rates — all while navigating mobile signal deprecation and an increasing third-party cookie-free environment. LiveRamp’s Authenticated […]

In an effort to enable more effective marketing for its advertisers, as well as power engaging and personalised interactions for customers, NBCUniversal – working with LiveRamp – is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to privately reconcile their first-party data with marketers’ data, and personalise […]

LiveRamp has joined forces with Microsoft Advertising to deepen omnichannel measurement using privacy-enhanced data collaboration to safely connect data sets across media platforms, including premium channels and exclusive CTV inventory. Clean room technology via LiveRamp’s Data Collaboration Platform powered by Habu unlocks previously inaccessible data sets across TV, CTV, social media, digital, retail and programmatic […]

LiveRamp and FreeWheel have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector. This is a new global partnership. The core offering includes FreeWheel incorporating support for LiveRamp’s identifier, RampID, powered by LiveRamp’s Authenticated Traffic Solution publisher partners into FreeWheel’s TV […]

Warner Bros Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms. Developed using LiveRamp’s Authenticated Traffic Solution (ATS), the technology offers brand partners of Eurosport the ability to use cookie-less identifiers to engage more efficiently […]