Publicis Groupe has entered into an agreement to acquire LiveRamp, the data collaboration platform. With this acquisition, for a total enterprise value of $2.2 billion (€1.8bn), Publicis says it furthers its investment in technology, data, and AI-services to unlock new opportunities for the agentic era. In doing so it will expand its addressable market, allowing it […]
LiveRamp, the specialist in data collaboration, has announced native support for Nvidia AI infrastructure, upgrading its clean room architecture to handle compute-intensive AI workloads. AI partners and brands can now securely and seamlessly train and deploy sophisticated models using LiveRamp clean rooms or via the LiveRamp Marketplace at up to 15x speed, without exposing data […]
DirecTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to integrate with LiveRamp’s Conversions API (CAPI) Hub for its advertising platform. The integration expands DirecTV Advertising’s attribution and measurement capabilities, delivering faster, more accurate, and secure performance insights across its premium digital inventory. With this integration, DirecTV Advertising becomes […]
AppsFlyer, the marketing cloud platform, has announced the appointment of Alexia Nakad as General Manager, Western Europe and the Middle East. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across the region, as the company accelerates its omni-channel and data collaboration strategy. “Alexia is a globally recognised leader with an […]
Canela Media, a technology-driven multicultural media company, has announced a new strategic partnership with LiveRamp, a specialist in data collaboration. Through the scale and interoperability of LiveRamp’s data collaboration network, marketers can now overcome fragmentation and data silos to seamlessly access Canela’s proprietary audience of over 30 million U.S. Hispanics with precision and cultural relevance. […]
Xumo, the streaming joint venture between Comcast and Charter Communications, has announced the launch of a new advanced identity solution designed to help advertisers connect with audiences more effectively and confidently across Xumo’s streaming inventory. With the launch, Xumo can now offer advertisers more effective audience targeting, improved campaign measurement, and enhanced transparency, all while […]
LiveRamp, the data collaboration partner, has announced that the multimedia news brand, Daily Mail, and sports streaming platform, DAZN, have joined its collaboration network. These publishers now leverage LiveRamp’s Authenticated Traffic Solution (ATS) to enhance addressability across their premium audiences, enabling brands to activate and measure campaigns more effectively. LiveRamp’s Authenticated Traffic Solution helps publishers […]
LiveRamp, the data collaboration partner, has announced an expanded partnership with Tesco, the UK supermarket retailer. To provide more personalised and informative advertising campaigns to its customers, Tesco is utilising LiveRamp’s Data Collaboration Platform across its Grocery, Home & Clothing, Mobile and the retail media divisions. LiveRamp’s interoperable platform enables Tesco to provide customers across […]
Yahoo DSP has announced an expansion of its partnership with LiveRamp, the data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising spend in the Yahoo DSP by harnessing RampID, LiveRamp’s durable identifier. The expanded partnership to the […]
LiveRamp, the data collaboration platform, has announced a partnership with Ocado Ads, the Retail Media Network of the online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media solution. Audience+ will allow agencies and brand partners to leverage Ocado’s first-party shopper data insights via LiveRamp’s technology. They will be […]