ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The new format is launching with British Airways as the initial brand to trial the format, promoting its ‘The End of Summer Sale’ campaign, offering customers special offers when booking their next trip. […]
The UK’s Public Service Broadcasters have used the occasion of the Royal Television Society Cambridge Convention to publish a joint letter calling for five specific actions they suggest will not only safeguard but, more importantly, enhance public service broadcasting. The letter reads: “The UK’s Public Service Broadcasters may be rivals when it comes to ratings, […]
The top 10 most complained-about TV shows of 2025 so far have been revealed – with ITV’s Love Island topping the list, and fellow ITV show This Morning entering the top 10 following a migrant rant from one of its presenters. The TV and entertainment experts at OLBG analysed Ofcom complaints data to reveal the […]
Zoo 55, Part of ITV Studios is launching a new World of Love Island FAST channel for US audiences on Prime Video. A curated schedule of full episodes from the Love Island UK seasons 3 and 5 and Love Island Australia seasons 1 and 2, totalling 300+ hours, will run on the FAST channel accessible […]
Zoo 55, part of ITV Studios, and Spotify, the digital music, podcast and video service, have announced a partnership which will see ITV Studios content available to Spotify users for the first time. It marks a continued expansion of video offerings on the platform. The partnership will see popular ITV Studios shows, beginning with episodes […]
ITV Studios has confirmed The H Club Studio as the new location for its Daytime shows: Lorraine, This Morning and Loose Women. From January 2026, the new studio, in London’s Covent Garden, will see the ITV Studios Daytime label produce and broadcast almost 900 hours of live daily programming annually. The studio will be equipped […]
The Alliance of Media Independents (AMI) and ITV are launching a new multi-million-pound commercial partnership – the AMI & ITV Backing Business Fund. The fund is exclusively for the member agencies of the Alliance of Media Independents (AMI) and their new or lapsed brands that wish to advertise on TV, making TV advertising more accessible […]
ITVX has reported that reached over 260 million streams in August, its best August since launching three years ago. The streaming platform achieved a 35 per cent increase year on year, thanks to a combination of popular drama and reality commissions, as well as strong performances from its flagship soap operas. Drama became the top […]
Charlene White is fronting a new ITV commission, Talking Royals, for ITV and ITVX, taking viewers behind the royal headlines with discussions and expert analysis. Every Sunday, White will be joined by ITV News Royal Editor Chris Ship, ITV News royal expert Lizzie Robinson and a host of guests. Chris Ship and Lizzie Robinson have […]
ITV Studios has revealed it will launch a new label in January 2026 focused on scalable entertainment and competitive formats. Tim Carter, MD Unscripted UK at ITV Studios, has named Lily Wilson as its new Managing Director and Tom Williams as Creative Director. The name of the label will be unveiled in January 2026 when the […]