Advanced Television

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ITV beats expectations as Sky sale talks continue

ITV, the UK FTA commercial broadcaster, has posted its full year for 2025 – beating expectations as rumours of a network sale to Sky continue to swirl. Group external revenue rose 1 per cent to £3.51 billion (€4.03bn), while total group revenue remained flat at £4.12 billion. Carolyn McCall, ITV Chief Executive, commented: “ITV delivered […]

March 5, 2026

UK MPs back broadcasters to expand FTA sports

UK public service broadcasters are making attempts to persuade the government to expand the list of sports crown jewels – the core sporting events protected for free-to-air (FTA) TV. A plea from the BBC to add the Six Nations Championship to the group of events that must be offered to terrestrial channels was rejected in […]

February 26, 2026

ITV Studios launches Studio 55

Ruth Berry, President Global Partnerships & Zoo 55, has officially launched Studio 55 – a global brand partnership studio which is designed to offer brands, marketing agencies and content creators unprecedented access to ITV Studios’ portfolio of IP. Announced at the London TV Screenings, Studio 55’s focus will span bigger licensing deals, global IP collaborations, […]

February 25, 2026

ITV, Disney expand relationship with primetime linear deal

Following the launch of their content-sharing agreement in summer 2025, ITV and The Walt Disney Company have announced a further extension of their strategic relationship in the UK. Building on the collaboration between Disney+ and ITVX, the new deal will bring two Hulu Original series from Disney+ to ITV1 in primetime linear slots. The first […]

February 24, 2026By Nik Roseveare

Samsung Ads launches Immersive Carousel home screen ad unit

Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to run ads with up to five separate tiles. The ad unit is available on Samsung Smart TVs across Europe. The format auto-rotates every five seconds, or manually via the […]

February 24, 2026

Banijay signs deals for Aquila & The Medieval Misfits

Banijay Kids & Family has announced that its latest original series, Aquila & The Medieval Misfits, has been confirmed for ITV/ITVX (UK), Canal+ (France), NDR (Germany) and RTBF (Belgium). The series is produced by Zodiak Kids & Family France and Tiger Aspect Kids & Family in co-production with Umedia, with the support of CNC, Wallimage, […]

February 23, 2026

Total Kombat returning to ITVX

Total Kombat – the underground combat sport co-created by British UFC standout Michael ‘Venom’ Page – returns to ITVX on February 28th for Total Kombat 3. Part of a new ITV deal, which includes four live events on ITVX, with highlights on ITV4, the fight event debuted on ITVX and ITV4 in September 2025 and received positive […]

February 18, 2026

Data: Negative reaction to Six Nations in-game ads

Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement, while Virgin Atlantic saw an […]

February 16, 2026

ITV: 5.3m watch Scotland’s Six Nations win over England

Scotland’s win in The Calcutta Cup over England on February 14th in the Guinness Men’s 6 Nations has delivered ITV’s biggest peak audience of the year with 5.3 million viewers across ITV1 and ITVX – up from the peak of 5 million who watched England beating Wales on February 9th. Produced by ITV Sport Production, […]

February 16, 2026

Lifted Entertainment expands leadership team

Lifted Entertainment, part of ITV Studios, has announced a strengthened and expanded leadership team, reflecting the size, success and momentum of the powerhouse business as it continues to grow its slate of large-scale, original unscripted programming. The changes see Richard Cowles appointed Chief Executive Officer, with Tom Gould named Chief Content Officer. Jeanette Moffat becomes […]

February 10, 2026