Real-time TV measurement specialist iSpot has agreed a data and technology collaboration deal with streaming analytics platform Conviva. The agreement accelerates the time to market for cross-platform programme ratings and will give iSpot the ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint […]
iSpot, the real-time TV measurement company, has announced that TV data and ad industry executive Jodie McAfee has taken on the role of SVP Agency Partnerships. In this position, McAfee is responsible for expanding and deepening cooperation with agencies and leading special initiatives aimed at helping agencies integrate iSpot’s products for easier buying, planning and […]
Top alcohol advertisers have been juggling a lot in recent years, reports iSpot, the TV ad measurement specialist. Between pandemic-related challenges, shifting consumer preferences, and both rising and falling demand on alternatives like non-alcoholic beverages and hard seltzers, TV advertising has come with its fair share of hurdles. iSpot’s latest report on theUS alcohol industry […]
iSpot, the real-time TV measurement company, has hired Will Waldron, a veteran US Census Bureau supervisory statistician, as vice president of research to oversee statistical quality standards and methodological practices of its television ratings and ad measurement products. In this role, Waldron will focus on data fidelity, measurement veracity and ratings reliability. He will have […]
Crackle Plus, a Chicken Soup for the Soul Entertainment company and an operator of AVoD services, has renewed its relationship with iSpot.tv through 2023. This is the third consecutive year the real-time cross-platform TV measurement company and streaming service have been in business together. Helping advertisers better measure the reach of Crackle Plus’s footprint across […]
Epsilon is expanding its relationship with iSpot.tv, the real-time TV measurement company, to supercharge Epsilon’s connected TV (CTV) measurement and reporting capabilities available through Epsilon PeopleCloud. The measurement integration allows marketers to assess the incremental reach of their CTV campaigns over linear TV by tapping into Epsilon’s privacy-protected CORE ID now coupled with iSpot’s industry […]
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]
iSpot.tv, the real-time TV measurement company, and Crown Media Family Networks have entered into an ad-measurement agreement that covers Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the US. The deal gives Crown Media access to a suite of advertising measurement capabilities across its network portfolio including always-on ad verification and impressions across […]
Marking its third major acquisition in 14 months, real-time TV measurement company iSpot is expanding its cross-platform viewing verification capabilities through the acquisition of Tunity, the TV-viewing solutions and analytics company that measures consumer viewing habits in public locations nationwide. In Tunity, iSpot says it picks up an innovative company with network and brand adoption […]
Tremor International, a global player in video and Connected TV advertising, has announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD […]