Advanced Television

games

The relationship between TV and casinos

Television and casinos have long held a place in mainstream entertainment, each offering unique experiences that appeal to adult audiences. While television brings storytelling and drama into homes, casinos – both land-based and online – offer structured games that engage players through themed visuals and mechanics. Over the years, these two forms of entertainment have […]

June 18, 2025

Playcast launches Playcast Pavilion

Playcast, the peer-powered interactive streaming platform, has announced the launch of Playcast Pavilion—a new way to play, share, and showcase games using the power of distributed player-hosted PCs. Now available, the Playcast Pavilion enables streamers, gamers, developers, and PC owners to join a growing global network of real-time gameplay. Playcast Pavilion turns everyday gaming PCs […]

June 17, 2025

Samsung Ads adds new titles to GameBreaks

Samsung Ads, the advanced advertising arm of Samsung Electronics, has announced an expansion of its GameBreaks portfolio, adding four new interactive titles. Ripplash, the next new GameBreak, is available immediately for advertisers and builds on the momentum of The Six, the franchise’s inaugural game, which will expand to audiences in the UK for the first […]

June 12, 2025

Samsung Ads launches GamesBreak ad format in UK

Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks transforms traditional ad breaks on Samsung TV Plus – the ad-supported streaming service available on Samsung Smart TVs – into remote control-powered […]

June 11, 2025

Zone-ify adds free gaming through TV remote

Zone·ify, the free streaming platform, has announced the launch of a new feature: free interactive games playable instantly with an existing TV remote. In partnership with  ES3 – the TV interactive engagement platform provider, the launch enables Zone·ify to offer native gaming as part of the core TV experience – no downloads, consoles, or mobile […]

June 11, 2025

Google, Red Bull and more join XR Sports Alliance

The XR Sports Alliance (XRSA) has announced its second cohort of joining members including Google, Red Bull, French Soccer League (LFP), Premier Lacrosse League (PLL), FISE, Lenovo, Stats Perform and T-Mobile US. The XRSA aims to accelerate time-to-market and commercialisation of XR sports services by collaboration between the members. The strategic initiative is powered by […]

June 10, 2025

Bluey taking over Fruit Ninja Classic+ inn Apple Arcade crossover event

BBC Studios has announced that Bluey is expanding its gaming footprint further and taking over Fruit Ninja Classic+ with a special, limited-time Apple Arcade crossover event. Beginning June 19th, Bluey, Bingo, Mum and Dad are coming to Fruit Ninja Classic+ for the first time for a special crossover experience, exclusively on Apple Arcade – Apple’s […]

June 5, 2025

MwareTV adds Lala Games

MwareTV, a leading provider of IPTV and OTT middleware solutions, has announced an expansion of its TV services by integrating interactive TV games powered by Lala Games. The partnership aims to enhance viewer engagement and provide a new dimension of entertainment for users across various platforms. Lala Games, powered by Gameflix.TV, offers a seamless gaming […]

May 27, 2025

How has cinema changed the casino industry?

Not everyone partakes in gambling, but nearly everyone has a clear image of what gambling is, especially in the context of high-end casinos. This is largely thanks to cinema and their decades of including casinos in their stories. Without a doubt, casinos have had their reputation impacted by popular films. This goes for both the […]

May 27, 2025

Samsung unveils NVIDIA G-SYNC for gamers

Samsung Electronics has announced that its 2025 OLED TV lineup will feature NVIDIA G-SYNC compatibility, delivering ultra-smooth gameplay, low latency, and enhanced responsiveness to meet the needs of gaming enthusiasts worldwide. With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronize the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless […]

May 21, 2025