FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from the fifth edition of its European Marketers Survey, in collaboration with CoLab Media Consulting, which aims to uncover agencies’ and advertisers’ spending priorities and marketing objectives for 2025, as well as their perspectives on sustainability in advertising. The survey […]
Roku, the leading TV streaming platform in the US, has expanded its programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange. For the first time under the partnership, a new, standard protocol will enable real-time bidding among programmatic platforms, offering advertisers a premium CTV supply marketplace where […]
FreeWheel, the technology platform for the TV industry, has announced the availability of its Performance Suite with solutions created for activation on its demand-side platform, Beeswax. The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s customisable tools, designed to help buyers reach their campaign performance goals. “In Europe, CTV has seen a […]
FreeWheel, the technology platform for the television advertising industry, has announced its new Contextual Marketplace that enables publishers to activate precise, contextual classification insights within streaming inventory so advertisers can target their media buys based on advanced, video-level insights. With this launch, KERV.ai, a leader in video analysis, performance and monetisation, joins the Contextual Marketplace, […]
Adlook, a brand growth platform and a RTB House Group company, is teaming up with FreeWheel, the technology platform for the premium video advertising industry, to grant marketers access to top-tier Connected TV (CTV) and Online Video (OLV) inventory. Through combining Adlook’s Deep Learning bidder with FreeWheel’s premium supply, marketers can streamline campaign efficiency and […]
UK advertising recorded £10 billion (€11.9bn) spend during the second quarter of 2024, marking a 13.4 per cent increase, according to the latest Advertising Association/WARC Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023. The latest figures now […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data from FreeWheel, an advertising technology platform in Europe – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. With FreeWheel’s extensive coverage and capabilities in Europe and the US, the data set included in this report […]
Experian has announced that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns. With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate targeted and […]
FreeWheel, a technology platform for the television advertising industry, and NBCUniversal have released the findings of a joint global report entitled Prescribing Premium, designed to determine what, specifically, comprises a high-quality viewing experience from an audience perspective. The study found that platform, content, device and ad load are what makes a viewer perceive content as […]
FreeWheel, the tech platform for the video advertising industry, and TV 2, the Norweigan commercial broadcaster, have announced a partnership that will enable TV 2 to scale its monetisation strategies. The collaboration will empower the media company to increase operational efficiency while implementing FreeWheel’s technology to maintain high standards of data privacy. It will also […]