Ahead of the new Premier League season kicking off, data has shown the league’s official partners experienced significant audience engagement growth through the 2024/25 season. The data, from adtech firm Quantcast, highlighted that Barclays topped the league of addressable audience growth throughout the season. The Premier League partners table highlights the growth of open internet […]

A busy summer of sport is generating a surge of readership for UK media outlets, according to data from Taboola, with TV and digital audience figures for major events also breaking previous records. Wimbledon netted the top spot as this summer’s most read about sporting event, with articles around the tournament receiving 35 million page […]

Yospace, a specialist in Dynamic Ad Insertion (DAI), reveals that it stitched 6 billion one-to-one addressable advertisements across the duration of the UEFA Women’s Euro 2025 tournament – more than any previous men’s or women’s football event. Yospace saw 30,000 more ads stitched per day than during the men’s tournament last year. The amount of […]

A peak live audience of 12.2 million watched England’s historic back-to-back Women’s Euro final on July 27th across all BBC platforms, making it the most watched television moment of 2025 across all TV broadcasters. Online, the BBC Sport’s live page also pulled in 11.4 million views as fans kept updated to see which country would […]

ITV1’s coverage of England vs Wales at the Women’s Euros on July 13th was watched by a peak of 4.6 million across all devices, giving ITV1 its biggest peak audience of the tournament so far. This is also ITV1’s highest peak audience since the final of Britain’s Got Talent in May. The match averaged 4.2 […]

ITV, in partnership with Guinness, is bringing live audio description commentary to its coverage of matches during UEFA Women’s Euro 2025. The descriptive commentary aims to bring to life TV pictures for a blind and partially sighted audience, giving a level of visual detail of the action and the surrounding stadium atmosphere beyond the standard […]

Research from Ampere Analysis estimates that the 2025 UEFA European Women’s Championship will generate at least €32.5 million in sponsorship revenue, a 112 per cent increase on the previous event in 2022. Expansion in the fanbase for the Women’s Euros has been a key driver of this growth. Ampere’s Sports Consumer data indicates that 76 […]

ESPN has acquired exclusive media rights to the 2025 UEFA European Women’s Championship across Spanish-speaking Latin America as part of a new agreement with UEFA. The deal also includes rights to UEFA’s men’s and women’s youth and futsal competitions through 2028. As part of the agreement, ESPN and Disney+ will present exclusive, live coverage of […]

IMG, the sports marketing agency, has secured the rights to broadcast the UEFA Women’s Euro 2025 competition on Sport 24, the live sports channel available on airlines and cruise ships around the world. The agreement grants exclusive live rights to broadcast the tournament globally on Sport 24’s channels. Taking place in Switzerland between July 2nd […]

The European Broadcasting Union (EBU) has announced an agreement with UEFA to acquire comprehensive media rights for the UEFA Women’s Euro 2025, spanning 34 territories on behalf of 37 EBU Members. The media rights acquired encompass broadcast on TV, digital, and radio, with EBU Members demonstrating their commitment to enhancing the visibility of women’s football […]